The battle for customer service has never been so fierce. We have seen an explosion in brands using online channels to promote their services and products to potential customers. The problem with this model is that you are not only fighting other competitors for that attention; You are competing against all sites that publish informative videos, the latest trends and educational content that meets the needs of your audience. We built HubSpot with the belief that you gain attention for being valuable. That belief is at the heart of HubSpot’s success; Creating remarkable content is what makes a brand remarkable. That’s why we’ve invested in posting blogs, courses, e-books, templates, and videos that help drive millions of visits to HubSpot every month. However, we cannot stop there. Just as the product requirements of growing companies have changed over time, so have their content needs. Newsletters, podcasts, premium content, and other media have exploded in popularity for startups and companies seeking best practices and technology news. So how can companies adapt to this change? We believe the next generation of software companies will invest in media that grabs the attention of their audience. Rather than the traditional model of having a software company integrated within a media company, we predict that the next generation of technology companies will have the opposite: a media company integrated within a software company. Today we’re taking our first steps in that direction with an acquisition that we believe will help HubSpot meet the diverse content needs of the entrepreneurs, startups, and media expansions they love. HubSpot has signed an agreement to acquire The Hustle, a beloved media company whose mission is to inspire the next generation of entrepreneurs and innovators. Traditionally, the marketing plan of a B2B company focused on putting its product in the hands of decision makers and convincing them to buy it. Most of the published content were white papers, functional specifications, and content that helped their buyers make a purchase decision. Businesses spent their time and resources building relationships with a small group of people who were actively looking for a product to buy. Over the past decade, we’ve seen huge changes in the way B2B companies approach the media, with an explosion in popularity for those that develop media products alongside inbound marketing to build relationships with large audiences across all markets. stages of your commercial flyer convert, delight). Today, B2B brands can be a daily part of your customers’ lives before they even use your product. They can become a daily source of education and information for your clients. They can grow a large audience for that content by creating it for the people who buy your product and many more who will use it. They can win the attention of their audience by continuously creating value for them. As we considered how we could continue to meet the needs of our customers, we knew there was an opportunity to diversify the content we publish and the means through which we distribute it. We began looking for potential opportunities to acquire media companies that had the talent and experience in the media in which we wanted to invest. It was obvious to us that The Hustle perfectly met all of those needs. We loved the content on The Hustle. They have a daily newsletter that reaches more than 1.5 million subscribers each day with the latest technology and business news. They recently launched a premium content subscription called Trends, offering thousands of business ideas for the next generation of entrepreneurs and innovators. And they have a very successful business podcast, “My First Million.” We were also incredibly impressed by the entire Hustle team, led by founder Sam Parr. Together, the Hustle team has built an incredible product and a loyal customer base. You can expect the same great content you’ve grown used to getting from The Hustle and HubSpot is excited to be a part of that. We live in a busy world; It’s not easy trying to grow a business at scale and stay on top of all the critical content that can help you be more successful. With this acquisition, we want to provide our audience and customers with the content they need in the medium with which they interact the most, be it blogs, YouTube, newsletters or podcasts. We are excited about the current media products The Hustle has and the new ones that we plan to launch together next year. There has never been a more exciting time for a software company to become a daily part of their customers’ lives through the media, and we are eager to continue innovating on how we gain the attention of our audience. Learn more Here.