In high school, one of my friends was determined to find the perfect time to post her Instagram photos and maximize the amount of likes she had. She was surprisingly scientific about it, posting at different times of the day and noting each of the “likes per minute” of her posts. After weeks of testing, you found out which post time got the most likes, and from that point on, you could easily get 200 likes on all your Instagram posts. My friend’s rather scientific method of maximizing her likes on Instagram still makes me laugh to this day. But since I am now a marketer, your desire to build a strong Instagram presence resonates with me too.
In order to build a substantial following on Instagram, you need to create engaging content that your audience really craves. But if you don’t post your content at the right time, most of them will never see it. So how do you calculate the optimal post time for your specific audience? The best way to find an ideal post time is by testing the timing of your posts to see which post time generates the most audience engagement. But if you don’t have enough resources or time to run your own tests, Sprout Social, a social media management platform with over 20,000 clients, has you covered. Last year, they analyzed your customer data to see what time and day your social media posts generated the most engagement. They also segmented the data by social network and industry. If you look at your aggregated customer data for Instagram, you can see that the following days and times, in Central Daylight Time (CDT), are ideal for generating the most engagement on the social network:
<h2>When is the best time to post on Instagram?</h2> On average, the best time to post on Instagram is between 10 a.m. M. And 3 p.m. M. CDT. However, the level of engagement you get can change dramatically depending on the day of the week you post. The best days to post on Instagram are Wednesdays throughout the day, but especially around 11am. M. And on Fridays from 10 a. M. A 11 a. M. As stated above, although from 10 a. M. At 3 p. M. It is considered the best time of day to post on Instagram, the day of the week you post can change the amount of engagement you actually get from 10am to 2pm. M. At 3 p. M. Why? Think about the small differences in your mood and daily routine that you may not realize you have, and how they affect your behavior. The same goes for everyone who follows your Instagram account. Here are some additional ideas about the optimal time to publish <a rel="nofollow noopener" target="_blank" href="https://sproutsocial.com/insights/best-times-to-post-on-social-media/#how" style="font-size: 1em;">Sprout Social data</a> To show you what I mean: posting at 7:00 a.m. CDT Wednesday through Friday generates one of the highest interactions: People often check their phones when they wake up. Post from 11:00 a.m. M. At 3:00 p. M. CDT on weekdays also generates a lot of engagement: People generally check their phones during lunch or when they start to run out of mental energy towards the end of the workday. If you want to post on the weekends, post on Saturdays around 10:00 am CDT when people are having brunch or hanging out with their friends. So when doing Instagram, don't limit yourself to this time slot alone. Consider both the day of the week and the industry you're in (we'll talk about the latter in just a minute). On average, these are the best times for Instagram during the week within each time zone globally: <h2>The best time to post on Instagram every day</h2> Sunday: 8 a. M. - 2 p. M. (Although the commitment is generally low on this day) Monday: 11 am. M. - 2 p. Tuesday: 10 a.m. M. - 3 p. M., * 7 p. Wednesdays: 7 a.m. M. - 4 p. (Engagement peaks at 11 AM - 2 PM) Thursday: 10 AM M. - 2 p. M., 6 to 7 p. M. Friday: * 9 a. M. - 2 p. M. Saturday: 9 a.m. M. - 11 a. M. * = Particularly high levels of participation Want some easy marching orders based on this data? Post on Instagram between 9 a.m. M. And 4 p.m. M. From Monday to Friday. You'll get the most consistent commitment that way. Do you need a visual element to create a strategy? watch this <a rel="nofollow noopener" target="_blank" href="https://sproutsocial.com/insights/best-times-to-post-on-social-media/#times-ig">Sprout Social</a> graph showing global Instagram engagement hotspots. Source: <a rel="nofollow noopener" target="_blank" href="https://sproutsocial.com/insights/best-times-to-post-on-social-media/">Sprout Social</a>
The general data above on optimal time to post is a great starting point for growing an engaged Instagram audience. But if you want to be more granular, these are the best times to post to Instagram if your organization is in the tech, B2C, education, healthcare, and nonprofit industries, according to The Sprout Social Research.
Best times to post on Instagram for tech companies
Best time: Wednesdays at 6:00 a.m. M. And from 9:00 to 10:00 a. M. CDT, Friday from 7:00 a.m. M. At 10:00 a. M. More consistent participation: Tuesday evening to Wednesday afternoon, Friday from midnight to 10:00 pm. M. CDT Best day: Wednesday Worst day: Sunday
Best times to post on Instagram for B2C businesses
Best time: Wednesday at 3:00 pm CDT Most consistent commitment: Tuesday through Friday from 11:00 am to 3:00 pm CDT Best day: Wednesday Worst day: Sunday
Best Times to Post on Instagram for Educational Organizations
Best time: Friday at 10:00 am CDT Most consistent commitment: Wednesday, Friday and Saturday from 9:00 am to 9:00 pm CDT Best day: Friday Worst day: Sunday
Best times to post on Instagram for healthcare companies
Best hours: Tuesday at 8:00 a.m. M. CDT More constant commitment: will depend on the location of the audience and the commercial niche Best day: Tuesday Worst day: Saturday and Sunday
Best Times to Post on Instagram for Nonprofits
Best hours: Tuesday from 1:00 a.m. to 3:00 p.m. M., Wednesday at 2:00 p.m. M. CDT More constant commitment: Monday through Friday from 10:00 a.m. M. At 4:00 p. M. CDT Best day: Wednesday Worst day: Sunday Public of all brands is different. To build a sizeable and engaged Instagram audience, you need to know who your followers are. And one of the best ways to get to know your audience and get their attention is to know exactly when they like to browse the app. Editor’s Note: This post was originally published in February 2018, but was updated for completeness and freshness on January 28, 2021.