The easier it is for potential customers to find your site in search engine results, the more traffic (and sales) it will generate. As a result, there is a kind of constant content competition going on as website owners and administrators look for ways to stand out from the crowd and improve search engine optimization (SEO). Gone are the days of the wild west of the World Wide Web, where keyword spamming and content stuffing were the norm to drive search engine interest. Now, brands must focus on more controlled metrics, such as Google PageRank, to increase their online appeal and bring their site’s listing closer to the first page, the pinnacle of first result. While part of this effort comes down to writing relevant, accurate, and engaging content, there is another key component: Dofollow links. With the right approach, these links can help you leverage great content in higher PageRank and better search results. This is how they work.
What is a dofollow link?
PageRank is effectively a weighted score that uses links to assign points – the more points, the better your site ranks, and the better SEO. They are often referred to as “link juice” by online marketers because of their ability to “flow” through websites with the correct link structure, so earning these points is a top priority for any owner. of a site. The problem? Almost immediately after its introduction, scoring points in any way possible became the strategy of many unscrupulous marketers. The easiest way to achieve this goal? Leaving comments on popular website posts that contained links to customer sites, which in turn increased your profile. The more respected the linking site, think of respected retailers or news organizations, the greater the link momentum. By default, these links were “dofollow”: they instructed search engines to follow the link back to the source site and increase their PageRank. To solve the growing problem of spam links, the “nofollow” link was created: site administrators could add an HTML tag:
… To any link on your site, which tells search engines not to follow the link to its destination and in turn not increase your PageRank. Today, dofollow links are still an important part of SEO strategy – getting a “backlink” from a reputable site can significantly boost PageRank values and help brands stand out. The introduction of nofollow links, meanwhile, offers more control for site administrators. For example, most comment sections now include nofollow tags by default, and page builders can choose to add nofollow tags to blog posts and other articles. Changing these links from nofollow to dofollow is easy, but requires the destination site owners to contact the administrators of the linking site and request the change.
How to make a Dofollow link
In most cases, no action is required to create a dofollow link. If your site is linked to another site and they don’t choose to add the nofollow tag, search engines will naturally come to your page and increase your overall PageRank. The same is true if you include links on your own site. For example, you can choose to add links to other reputable sites within your own content and allow search engines to follow these links. If another brand has asked you to include their links on their page or is moderating blog comments in the meantime, you may want to turn on automatic nofollow tags whenever possible or make sure all links include the nofollow tag until be sure it makes sense to follow the link back. This is especially critical if other links lead to low-quality or keyword-filled content, as this may reflect poorly on your own site. In a nutshell? When it comes to external links from reputable sites leading to your page, dofollow is ideal. Links off your site and linked from your own posts or attached to comments on your content should only be dofollowed if the outbound link site is trustworthy and relevant.
What tools are available for dofollow links?
Wondering if a link is dofollow or nofollow? If you’re on your own site, you can check the HTML on your CMS admin page to determine if the nofollow tag is present, but what happens when the link comes from another external site? Since you can’t view or edit your code, you can’t be sure if the links are dofollow or nofollow. In this case, it is worth using the dofollow link checking tools to determine whether the links will increase your PageRank or not. Examples include: The first tool is a web-based tool that checks entire pages for nofollow and dofollow links. Moz MozBar is a Chrome extension, while SEOquake is offered for both Chrome and Firefox. Link Analyzer, meanwhile, is a standalone tool that doesn’t require a specific browser. Each of these tools is free and works by following the links to your site to determine if they are nofollow or dofollow, then report the results.
Should I follow an external link?
The answer here depends on two factors: Where does the link lead and what are the benefits if you opt for dofollow? Ideally, any dofollow link targets search engines for content that is current, relevant, and accurate, while providing “link juice” for both the external site and your own website. There may be cases where reciprocal dofollow links are a good idea, especially if you are looking to expand site traffic and the external site has a similar ranking to its own page. Ideally, you want a combination of nofollow and dofollow links on your page to ensure that search engines don’t see your content simply as a vehicle for PageRank points.
How long will it take Google to recognize a dofollow link?
While there is no hard and fast answer here, as search engine spiders crawl a significant volume of pages each day, dofollow links are generally recognized by Google within two to four days of being published. If your site has low traffic volumes and the dofollow links you are creating or receiving are from similarly small web pages, it may take longer for PageRank to recognize these links. If you are lucky enough to receive a backlink from a highly ranked site in the meantime, you can see the benefit in just a few days. Dofollow links remain a critical aspect of SEO and search ranking efforts, but they must be used strategically to deliver substantial benefits.