YouTube is the second largest search engine in the worldSo optimizing your video keywords on the platform is just as important as optimizing your blog post keywords for Google. Even if you just created the following “Charlie bit my finger“You must remember that an algorithm dictates which YouTube videos will offer to your audience and which will not. One of the best ways to optimize your videos with keywords for YouTube is taking advantage of labels. Below we’ve put together a guide that will explain exactly what YouTube tags are, why they’re important, and some of the best practices to follow.
What are YouTube tags?
YouTube tags are words and phrases that you can include in the description of your YouTube videos. They let your viewers and YouTube know what your videos are about and can help them rank higher in the platform’s search results.
Why are YouTube tags important?
YouTube tags work to help YouTube understand the content and context of your video. In this way, YouTube can understand the topic and category of your video, and associate it with similar content, which can amplify the reach of your video. The rise of semantic search has made YouTube tags less important over time, but they are still a strategic element that you can use to your advantage. Even though YouTube sites title, thumbnail and description are most important for SEO of videos on their platform., studies indicate that there is a slightly positive relationship between keyword optimized tags and ranking (Backlinko). Neglecting their use is not a deal breaker, but they can definitely help. They are even more important in cases where the target keyword is often misspelled because you can tag misspellings without including them in the title and description. As a side benefit, tags even help you organize and find your own content if you do self-reference tagging (eg “Trip to Ireland 2019”).
Best practices for YouTube tags
To take advantage of YouTube tags to their full potential, check out these tips and tricks.
1. Make your first tag your target keyword and order the rest by importance.
YouTube largely represents the first tags of your video when you rank the content in your search results, especially the first tag. So make sure your first tag is the exact keyword you want to target.
2. Use some general keywords that describe the general topic your video belongs to like other tags.
Using broad keywords like other tags helps YouTube understand the context of your video. For example, if you are creating a video called “How to Hit a Baseball”, you might want to add “Baseball” as a broad tag to indicate to YouTube that the main topic of your video is baseball.
3. Use some specific keywords that describe the topics you covered in your video as other tags.
Using specific keywords that describe the topics you cover in your video like other tags help YouTube understand the content of your video. For example, in the same “How to Hit a Baseball” video, adding “hitting from a tee” or “hitting batting practice” as specific tags would tell YouTube the exact topics your video covers.
4. Keep most of your labels between 2 and 3 words.
While you should certainly include long-tail keywords and some wide match variations, YouTube seems to prefer 2-4 word phrases (Briggsby).
5. Don’t go overboard with labels.
The purpose of the tags is to help the algorithm understand what your video is about so that it can display it to users who are looking for a video like yours. Using too many keywords can lead to confusion about the actual topic of your video. Research suggests that the optimal number of labels is between 31 and 40 (when used correctly, of course). More than that dilutes its power.
6. Get inspired by the videos that are currently in the ranking.
If you know what you want to rank for, take notes on those who are already ranking on the topic. Your keyword tags can be a good starting point for research and inspiration.
7. Get inspired by automatic YouTube suggestions.
Auto suggest is a feature that helps users find what they need. YouTube is not publicizing these suggestions in any way. Most likely, there is a reason these keywords are being suggested, so don’t be afraid to go straight to the horse’s mouth, so to speak, for inspiration.
Best YouTube Tag Generators
To discover the keywords you can tag in your videos and help them rank higher in YouTube search results, here are three of the best YouTube tag generators to try.
After plugging your target keyword into your YouTube search bar, Keywordtool.io will provide you with suggested keywords, their search volume, how they have evolved over the last 12 months, and questions, prepositions, and hashtags that also include your target keyword. .
Entering an initial keyword into Rapidtags and then pressing the button will generate a series of related tags for your YouTube video. Best of all, there is a copy button so you can easily extract the text without entering it manually.
3. YTube Tool
This tool helps you extract the tags from a competitor’s YouTube video. All you have to do is enter the URL and the tool will return the results to you.
Four. Keyword barrel
Using Keyword Keg, you can input your target keyword into the tool and it will show you your search volume, cost per click, competition, on page difficulty, off page difficulty, SEO difficulty, CTR reach, keyword power. , trends and suggested keywords. You can also filter your results by country and language.
VidIQ will display the keywords related to the target keyword, related score, search volume, search score, competitor score, and overall score, which is a combination of a keyword’s related score, the search score and competition score. With these SEO optimized YouTube tag generation tools and types, you are well on your way to getting your content found on YouTube. Continue optimizing other elements of the video and monitoring your channel growth. Editor’s Note: This post was originally published in July 2019 and has been updated for completeness.