… Not exactly the message you want your customers to infer from the thank you pages on your website, is it? Thank you pages are effective opportunities to show appreciation to your leads, prospects, and customers for taking a desired action, and even potentially converting users or increasing sales through additional CTAs. Here, we’ll explore six different purposes of a thank you page, along with six stunning thank you page examples to inspire your own designs in 2021 and beyond. Let’s dive in.
What is a thank you page?
Your customers and potential customers see your thank you page immediately after completing a form or making a purchase on your website. It acts similar to a confirmation email, except viewers don’t have to choose to open it. Think of a thank you page as the last step in your conversion process and the first step in customer retention. The thank you page presents an excellent opportunity to turn a potential customer into a customer, or a customer into a brand advocate. The best way to do this? Take the following step (s) in the buyer or user journey: … Obvious and clear … Immediate and exciting or desirable.
What is the benefit of a thank you page?
Think of it this way: You may never have an easier, more natural opportunity to provide a customer with something that pleasantly surprises them and precisely fits what they want. How do you know what your customer wants? They just told you exactly what they want, following a call to action on their site. After someone follows the CTA on a landing page, take them to step two on their journey before they click. Show customers that you are ready to deliver value over and over again. For example, if a customer makes a purchase on your site, use the thank you page as an opportunity to add value through additional resources or content, which will build trust and delight customers. Alternatively, you can use a thank you page form as an opportunity to provide potential customers with the next steps. If the prospect downloaded an ebook from the social media calendar, the thank you page may list the alternative social media resources that you would like to provide. To see this in action, let’s explore the examples on the thank you page, below.
Thank you page examples
1. Purpose: Complete the contact form
Confirm to your customer that they have completed the planned action successfully and remind them of what you will (and will not do) with their information. Build trust and let them know that you are on their side. Let consumers know that you are interested in delivering value … and that you won’t be emailing them just for the sake of it. This is your best chance to convince consumers that your brand is different, and it comes long before they find one of your messages in their inbox.
Thank you page for the best contact form
Axis Social tells a great layered story on your thank you page for new contact form registrations. Thanks to thoughtful design and sharp layout, they manage to boost your main CTA while reinforcing social validation and trusted partners.
2. Purpose: downloadable
You likely have an e-book or other downloadable lead generation that is automatically emailed to you. However, it is also best to offer a download link to the originally requested item directly on your thank you page. This can keep your customer engaged with your site and increase the likelihood that they will open and interact with your materials immediately.
Best thank you page for downloadable
the Content Marketing Institute incorporates native download links and curated suggestions for additional on-site content on its thank you pages. (It’s almost like they do this kind of thing for a living …)
3. Purpose: purchase confirmation pages
The after sales confirmation page is an often missed opportunity to display similar, related or complementary products. To increase effectiveness, you’ll want to personalize these recommendations with an aligned offer, such as a coupon, rewards program, etc. If customers can create an account with your site, but also have the option to pay as guests, the confirmation page is also a great opportunity to request to create a free account.
Thank you page for the best purchase
Few companies can even begin to approach the level of customer data that Amazon collects, stores and uses in your business. This quality of information, and the company’s essentially unlimited supply of items and store listings, makes the purchase confirmation page incredibly effective (and, as a consumer, quite difficult to resist).
4. Purpose: Appointments and Reservations
When you have someone just signed up for an appointment, the Thank You page provides a ready-made opportunity to expand or extend the conversation with them. Encouraging viewers to follow or engage with your organization on social media is the natural next step.
The best thank you page for an appointment or reservation
Open table encourages users to download the app once they’ve made an appointment so they can track and modify changes right from the app. The thank you page also includes helpful notes on what to know before arriving at the restaurant.
5. Purpose: Thank you pages for account creation
This is a great opportunity to seamlessly lead your prospect through their account setup or onboarding process. You want it to be so easy that they don’t even think about clicking. You know how hard you had to work to get them to this point in the first place. Why not capitalize early on by moving them a step or two along your retention lifecycle journey?
Thank you page on best account creation
Backlinko goes the extra mile by setting the next steps for your potential customers. They have instilled urgency in the messages on their page, but also friendliness and accessibility.
6. Purpose: Donation Thank You Pages
A donor is not ‘buying’ a product in the same way as most other customers, but they are certainly looking for some element of reassurance, affirmation, appreciation, or at least some confirmation that their contribution is making a positive impact. and well spent. For nonprofits, political campaigns, and other donor solicitation sites, use the thank you page to provide a window into the impact of each donation, right from the start. Plus, it never hurts if you can anticipate and answer questions about their effectiveness before they’re even asked.
Best Donor Appreciation Page
Save the chimpanzees nails the impact of storytelling on your donor appreciation page, putting chimpanzees, the organization’s beneficiaries, front and center.