Top 5 e-book formats for marketers [Free Templates]

Top 5 e-book formats for marketers [Free Templates]

Some argue that in the world of marketing, e-books are dead. Others say no. But the fact is that e-books, when properly written, designed and marketed, can generate thousands upon thousands of contact submissions for your business. Whether you’re just getting started with creating e-books as a marketing tool or rethinking the role of e-books in your existing content strategy, you’re likely asking yourself an important question: What is the best format for ebook for the ebooks in my marketing library It is important to note that this question can be answered in two different ways: What is the best ebook format for content creation? What is the best e-book format for content consumption? Here, we will cover the best practices for both topics and explain how HubSpot ebook templates can help you achieve your marketing team’s lead generation goals.

Featured Resource: 18 Free Ebook Creation and Formatting Templates

Download free e-book templates
Need help formatting your e-books? Our collection of 18 free ebook templates will help you create and format your ebook content for an amazing reading experience in Microsoft PowerPoint, Adobe InDesign and Google Slides so that you can format your ebooks in the way that best suits your marketing team and your readers. content.

Top 3 e-book formats for content creation

1. Adobe InDesign

Adobe’s advanced design software offers content creators a wide variety of options for creating and formatting their e-books. These advanced features come at a price, but seasoned marketers trust Adobe InDesign for those features.Click here to download 6 Adobe InDesign e-book templates.


Adobe is known for being rich in features. As a result, you can expect your e-books to look their best when created with InDesign, as you will be able to create and incorporate original design elements directly into your document.


For an inexperienced designer or marketer who just needs to get a useful offer, the bells and whistles that InDesign offers may not be necessary. InDesign’s interface and ease of use are not the simplest and may require you to put in more effort than necessary for your final delivery.

2. Google Presentations

Google Slides is a simpler tool for creating an e-book compared to InDesign, and the fact that the documents are kept online means you can collaborate in real time with your team members to make a fantastic product. Oh, and it’s free, which is useful if you have a limited marketing budget. Click here to download 6 Google Slides ebook templates.


Google Slides is a great tool for marketers who need to make a good ebook quickly, especially if you work together with team members and get their feedback. The Slides interface is arguably simpler than InDesign, which means you can move and edit creative elements faster if you’re new to both tools.


Because Google Slides is primarily a presentation tool rather than an e-book creation tool, you may miss out on some necessary features that would help your e-books have the quality they need to ensure the attention of your potential customers. . Instead, you may need to create design elements elsewhere, such as Adobe software or Canvaand then import these creative elements into your Presentations presentation. This could create an inconsistent authoring experience if you need to track design elements after they have been created.

3. Microsoft PowerPoint

A slightly more advanced option than Google Slides, but not as advanced as Adobe software, PowerPoint is another presentation creation platform that can be used to design an e-book.


PowerPoint has some features that Google Slides presents no, as best effects for design. PowerPoint is offline software too, which means you can create your e-books without wifi.


PowerPoint is paid software, as opposed to a free tool available in G Suite. You will also be in asynchronous communication with your team if you collaborate with them on edits and additions. Lastly, while it has better creative features than Slides, it doesn’t come close to the advanced features of InDesign.
Click here to download 6 Microsoft PowerPoint e-book templates.

The 2 best e-book formats for consumption

1. Interactive PDF

The best e-book format for e-book consumption is an interactive portable document format, or PDF. PDF files are the preferred choice for content marketing e-books for many reasons, including consistency of design and readability across devices.At HubSpot we use PDF files for our e-books because we can embed links to pages and relevant sources in them. upload them directly to our content library and File Manager, and trust that the design will appear as intended whether our prospects open the e-book in Chrome, Safari, Preview, on their phones or on a desktop. The interactive nature also means that if we include an open text box for readers to complete an activity in the book (as in our Content Marketing Workbook), readers can complete the activity in any application where they consume the content.


EPUB, short for ezine and saved with an .epub file extension, is another way to save your e-books. EPUBs rose in popularity after becoming a prominent e-book format for e-readers, but given its accessibility on Apple macOS and iOS products through Apple Books, the format is also a viable, if somewhat limiting, option for books. electronic content marketing. A unique feature of the .epub file format is its scrolling ability. To mimic reading a real book, readers can view one page at a time and must scroll or scroll horizontally, rather than vertical scrolling with PDF files, giving your readers the feeling of reading a book instead of interact with the content of the website. However, this also means that readers may have to work harder to navigate the content and find the information they are looking for. Also, video and audio files can be embedded in .epub formatUnlike PDFs, which means your readers can consume more interactive content without leaving the e-book. If you are tired of the PDF option and want to improve the formatting of your content, you can save your InDesign e-books as an .epub file; just be prepared that some readers can’t read your content, which is something you probably won’t. I don’t want to be the case.

Format your e-books

There is no perfect ebook format, but that just means there are more options for your team to work on. If you’re just getting started, we recommend using Google Slides as it will make it easier for you to collaborate with your team, create your content for free, and see how your audience reacts to e-books before investing heavily in time and resources. As you scale, and if you can work with a designer, we suggest that you format your e-books in InDesign. When it comes to saving your ebooks, it’s best to stick with the interactive PDF format for greater accessibility. Either way, be sure to check 18 HubSpot ebook templates of free InDesign, PowerPoint, and Presentation templates to create, format, and design your e-books.

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