The ultimate guide to designing templates

The ultimate guide to designing templates



If someone asked you to create an infographic, where would you start? Surely not with a blank Google document or a piece of paper. No, you are likely looking for an infographic design template to use as a starting point, or at least to extract ideas. Design templates are incredibly useful tools for today’s marketers. They provide guidance and inspiration for almost all types of content and save valuable time and energy. We created this guide to help you get the most out of design templates for your business. Read on to get started or use the links in the chapters below to move on.

  <h2>What is a design template?</h2>

    Design templates are pre-made designs and documents that can be customized.  Templates are often designed to meet specific standards or specifications, so they are consistent across users and media.  You can use pre-designed templates from website and template libraries or create custom templates for future use.

Benefits of design templates

Good design is valuable, but not everyone can afford to hire a freelance designer or in-house design team. Design templates eliminate any complicated design steps and equip even the most novice graphic designer to create gorgeous images. Here are some other reasons to use design templates.

Design templates are convenient and fast.

Design templates save marketers (or business owners or even designers) the energy it takes to recreate the same design over and over again. They provide a shortcut so that you only have to spend time filling in the critical details. Design templates also save you time. Facing a deadline for print or postcard ads? Preparing for a restaurant launch and you need a new menu? Grab a design template, fill in the necessary text, and send it on its way.

The design templates are systematized.

Design templates, when downloaded from reputable sites, are created to meet the specifications and specifications necessary for their intended purposes. If you are downloading a design template for your Etsy shop cover photo, it is likely already set to the proper width and length as designated by the site. The same goes for other social media and print design templates like postcards, business cards, email headers, and Facebook ads. Design templates also help preserve brand guidelines and consistency. When a business defines a brand, creating design templates for all major visual, written, and print components can help maintain consistency across the organization, regardless of who is creating the ad or marketing asset.

Design templates are optimized.

Bad design hurts SEO. When people visit your site and can’t easily navigate through a content offering or web page, they are likely to leave … or “bounce” off your site to find another. This tells search engines that your website is not a good response to search queries. Design templates help you avoid this. By providing great design and user experience, search engines won’t beat you up, and visitors won’t leave you in the dust.

Design templates are inexpensive.

Most design templates are free, especially when provided by brands as content offerings. Other places where you can find free or inexpensive design templates include Canva, Creative marketand Adobe. You can also create your own design templates for free in programs like Microsoft Word, Google docsand Canva.

How to use design templates

Design templates can be used for most types of content, whether it’s print, digital, written, or visual. Here are some key places where design templates can be helpful and where to find them.

Visual content

Visual content is important in marketing. What’s even more important is great and consistent visual content. Whether you’re creating an infographic to illustrate a new report, placing icons in a PowerPoint presentation, or creating a new chart for a web page, design templates can help you keep your visual marketing content consistent and branded. Recommended resource:

Digital content

Digital content can be difficult to create without help. Website design templates give marketers and business owners a starting point when creating a home page, blog, landing page, and other digital content. Site builders like Square space, Wixand HubSpot They usually provide web design templates that are tailored to your specific sites. WordPress also provides templates, also known as WordPress themes, that allow you to simply enter content and publish your site. Recommended resource:

Written content

Design templates created for written content are some of the most popular among marketers. Why? Because design templates allow content marketers to focus on what they do best (content) while taking care of the rest (great design and convenient use). Let’s say you are creating an ebook and you need a beautiful template. Working with a layout template helps you focus on the writing aspect and gives you instructions on how to organize your content. Don’t forget informational content like press releases. Design templates can help put a creative spin on the traditional public relations approach. The same goes for email campaigns. Most email marketing tools (like HubSpot!) provide pre-designed email templates in which you simply enter your information. Lastly, design templates can also be beneficial for internal use. Need help organizing your content marketing efforts? How about developing an editorial calendar for your team? Design templates can help you get started creating those documents and systems. Recommended Resources:


Promotional / Printed Content

Any audience-facing content should be consistent with your brand, especially promotional content. Design templates can help standardize this. Whether you are designing a series of promotional graphics for social media, creating a PPC ad, creating an online presentation, developing a new call-to-action button for a landing page, or even creating a new menu For your restaurant or catering business, consider using design templates to maximize impact with consumers. Some templates can be found on sites like Canva or AdEspresso, and others can simply be recreated using software like PowerPoint. Recommended Resources:

Ready, set, design

Design templates save time, standardize your branding, and help your SEO. Whether you need ideas for a new social media ad campaign or are looking to create consistency between your web content, design templates can help. Consider bookmarking some of the ones mentioned above or creating your own for future use.

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