Do you really need to hold that meeting? [Quiz + Tips]

Do you really need to hold that meeting? [Quiz + Tips]

“This could have been an email.” Those six words can take an office’s breath away. They mean that time is wasted, employees are frustrated, and leadership has weakened slightly. Unjustified meetings are ineffective and annoying. Putting time randomly on colleagues’

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Whiteboard: what it is and how to use it in your meetings

Whiteboard: what it is and how to use it in your meetings

Remember those old school projectors they used to have at school? Whenever the projector was brought out in class, I knew I would have fun. The teachers let us go up and write on the projector, and it felt more

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CTR is dead? Why Email Marketers Are Tracking CTOR Instead

CTR is dead?  Why Email Marketers Are Tracking CTOR Instead

Since email marketing became a legitimate marketing channel in the 1990s, email marketers have largely measured their performance based on two metrics: open rate and click-through rate. The open rate measures the percentage of recipients who opened your email, which

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What is a media kit and how to create one? [+ Examples]

What is a media kit and how to create one? [+ Examples]

Your competitor launches a new product or service. It offers something similar, but of course much better. Then all of a sudden your competitor’s product is everywhere. News articles, online reviews, top lists, buyer’s guides, and even TV segments. How

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How to create a communication strategy [+ Free Templates]

How to create a communication strategy [+ Free Templates]

There are certain characteristics that should be at the core of any successful business. For example, every business should have a great product or service, amazing employees to keep the internal engine running, and loyal customers who provide support through

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7 types of corporate events [+ Virtual Event Ideas]

7 types of corporate events [+ Virtual Event Ideas]

One of my favorite episodes of “The office” is named Launch party. During this episode, Dunder Mifflin throws a corporate party in addition to several satellite parties when his website launches. Produces hilarity. But during your corporate event, you probably

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What is Attention Marketing and Should You Use It?

What is Attention Marketing and Should You Use It?

Did you know that the cost of catching consumer attention Has it increased dramatically (seven to nine times) in the last two decades? It might not be surprising to hear it, but overall our the collective attention capacity has been

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How Micromarketing Can Take Your Strategy to the Next Level [+ Examples]

How Micromarketing Can Take Your Strategy to the Next Level [+ Examples]

Good news: on the Internet, your business can connect with hundreds of millions of potential customers. Bad news: your competitors have the same access and are already throwing money at the problem. It’s not that great either – your powerful

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How the HubSpot blogging team comes up with ideas for high-performing posts

How the HubSpot blogging team comes up with ideas for high-performing posts

When I used to work at a marketing agency, I would read blogs from industry experts such as HubSpot, Marketing Brew, and Backlinko (to name a few). One of my main questions every day was, “How do these brands do

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