It’s one of the worst feelings in the world. You’ve spent weeks perfecting your resume and writing the perfect cover letter, and you’re finally ready to apply for your dream job. But when he scans the company’s career page, panic starts to creep in. The job you wanted to apply for is no longer available. He went. And as you stare at your laptop screen in shock, you can’t help but think that you will never be able to join the company of your dreams.
What should you do in this situation? You can’t just put your job search on hold until the company reopens the position. How do you express interest in joining a company when the position you want is not currently available? One of the most effective ways to grab a hiring manager’s attention and get your foot in the door is by writing a letter of interest to the company.
What is a letter of interest?
A letter of interest lets a company know that you want to work for them in a position that they are not currently hiring for. In the hope that the company will contact you when they open this position or other relevant position, your letter of interest focuses on how your skills can benefit the company, not how the company can benefit you. You can send a letter of interest at any time, regardless of whether the company is actively hiring. Sending a letter of interest is a great way to introduce yourself to a company and shows them that you are willing to take the initiative to communicate proactively. This can keep you in the limelight when the company starts hiring for the job you applied for. If the hiring managers are particularly impressed, they might even create a position just for you. Other times, sending a letter of interest can lead to a coffee chat or informational interview with the hiring manager of the team you want to work for. Writing an interest letter sounds like an easy way to get your foot in the door of any company, but it will only pique a hiring manager’s interest and elicit a response if it really resonates with her. To do this, we recommend following a formula called problem-shake-solve. It is modeled after an old copywriting framework and has helped a job seeker skyrocket his cover letter response rate from 0% to 55%. We will develop it below.
How to write a letter of interest
In order to force a hiring manager to read your letter, respond to it, and consider you for a job, there are four crucial elements that you should include in your letter of interest:
1. Hook the hiring manager with proof that you understand their problem.
Hiring managers don’t hire people just to be nice. They hire people to help them better manage their team. To grab the attention of a hiring manager right away, you need to show how you understand the problems he’s trying to solve, like the following hook: “As a two-year blogging veteran in the marketing technology industry in companies like Return Path and SlideBatch, I know how difficult it is to write well. I also know how difficult it is to be found on Google. “By describing a similar experience that you have had in your current or previous job, you can relate to it on a deep level, which will engage and prompt you to read the rest of the story. letter. The hardest part of this step is uncovering the hiring manager’s problems. One way to solve this is by listing job responsibilities and wondering why these tasks are important to your team. If you continue to analyze until you reach a dead end outlet, you will usually find your needs there.
2. Shake the problem to remind the hiring manager that you need a solution.
How do you make a hiring manager realize how valuable a solution can be? You remind him of how painful his problems are. And for her to visualize her dreaded issue in the most vivid way possible, you need to be specific, as in the example below: “According to the HubSpot careers page, you are not currently hiring, but, in the future, if you are looking for someone that you can not only attract an audience with clear, concise and engaging blog posts, but you can also optimize them for search engines, while meeting all deadlines, you can count on me. ” When you realize the pain you are actually feeling, you will have a greater sense of urgency to resolve it. And this will push her to answer you because you could be her quickest route to a solution.
3. Show what the solution is with an example of your skills and experience.
If you really are the solution to their problems, you need to show the hiring manager how you’ve used your skills to solve similar paint spots in previous experiences. Then you should describe how you can use those learnings to help solve your current problems. See the example below: “Last year on Return Path, I was the top performing blogger, writing weekly posts that averaged 7,500 views, 1,000 social shares, and 35 new blog subscribers. Last year, at SlideBatch, I designed and implemented a new keyword strategy that increased organic page views in our Visual Marketing 101 blog series by 15%. I have read the HubSpot blog every day since I started my content marketing career and am certified in inbound, content, and email marketing. So I firmly believe that I’ll be able to get started right away if I ever worked on the HubSpot blogging team. Whether you’re discovering high-opportunity keywords or creating blog posts To support and develop your team’s new pillar cluster model, I am confident that my skills and experience can help your team exceed your objectives. I vos “. By quantifying your accomplishments and investigating the company’s weaknesses, you are proving your worth. But if you only list your skills and work experience, you are only showing the hiring manager that you have failed to make an impact.
4. Confidently request to proceed to the next step.
At the end of your letter, you should express your interest in exploring upcoming opportunities or ask him to keep it in mind when an opportunity presents itself, such as the call to action below: “I’d love to hear about upcoming roles on your team or be considered for a future position. My resume is attached and my contact details are in my email signature below. Thank you for your time! It was a pleasure connecting. ” These calls to action are crucial because they tell you how to get the ball rolling. If you don’t tell the hiring manager what to do next, nothing will happen.
Sample letter of interest
Taken together, a successful letter of interest looks like this: Hi Greta, As a two-year blogging veteran in the marketing tech industry at Return Path and SlideBatch, I know how difficult it is to write well. I also know how difficult it is to find yourself on Google. According to the HubSpot careers page, you are not currently hiring, but in the future, if you are looking for someone who can not only attract an audience with clear, concise, and engaging blog posts, but also optimize them for engines search. As long as you meet all the deadlines, you can count on me. Last year on Return Path, I was the top performing blogger, writing weekly posts that averaged 7,500 views, 1,000 social shares, and 35 new blog subscribers gained. Last year at SlideBatch I came up with and implemented a new keyword strategy that increased organic page views in our Visual Marketing 101 blog series by 15%. I have read the HubSpot blog every day since I started my career in content marketing, and I am certified in email, content and inbound marketing, so I strongly believe that I will be able to get started if I were to work at HubSpot. blog team one day. Whether you’re discovering high-opportunity keywords or creating blog posts to support and develop your team’s new pillar cluster model, I’m confident my skills and experience can help your team exceed your goals. I would love to hear about upcoming roles on your team or be considered for a role later. My resume is attached and my contact details are listed in my email signature below. Thanks for your time. It was a pleasure connecting! Sincerely, Clifford Chi
Letter of interest template
Hello [Hiring Manager’s First Name], As a [X]-anus [Your Profession] veteran in the [Space You Work In] industry in [Most Prominent Companies You’ve Worked For], I know how hard it is [Pain Point #1]. I also know how difficult it is [Pain Point #2]. According to [Company] careers page, you are not currently hiring, but in the future if you are looking for someone who can not only [Solution for Pain Point #1], but also [Solution for Pain Point #2], You can count on me. Latest [Specific Timeframe], to [Current or Old Company], I was the best performer [Your Profession], [List Your Responsibilities and Describe the Impact You Made]. the [Specific Timeframe] before in [Current or Old Company], I [List Your Responsibilities and Describe the Impact You Made].
[Show Hiring Manager that You’re a Voracious Learner and You Regularly Keep Up with Company News], so I firmly believe that I will be able to start working if I had to work in [Company] team one day. If i would be [What the Team is Working on Now]I am confident that my skills and experience can help your team achieve its goals. I would love to hear about upcoming roles on your team or be considered for a role later. My resume is attached and my contact details are listed in my email signature below. Thanks for your time. It was a pleasure connecting! Sincerely,
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Steps to follow before sending your letter of interest
After you finish writing your letter of interest, you need to make sure the company actually opens it. So before you send your letter, it would be ideal if someone on the team knew personally who you are. To do this, ask your contacts or alumni who work for the company to introduce you to the team’s hiring manager. If you can’t do that, you can add the hiring manager on LinkedIn, tell him why you want to connect, and send him your letter of interest. Getting one foot in the door will finally help you stand out from the crowd of job seekers who are sending you the same “hire me” tone. Editor’s Note: This post was originally published in May 2018 and has been updated for accuracy and completeness.