Did you know that 78.4% of the actions of the contests are carried out on Facebook.? And that on average, 34% of new fans are acquired through a contest? Also, Facebook has ended 2.7 billion monthly active users as of Q2 2020. As a marketer, those statistics are hard to ignore. Social media contests and giveaways are a great way to engage fans and build a following. However, running a contest requires a lot of planning. It is not as easy as 1-2-3 or ABC. Today, let’s go over everything you need to know about running a Facebook giveaway. First, we’ll dive into the rules. Then, we will discuss how to get started with your own Facebook giveaway. Finally, we will give you some ideas and examples to inspire your own contest.
Facebook giveaway rules
The rules of Facebook giveaways are pretty simple. According to Facebook, if you run a Facebook giveaway, you must include official rules, offer terms, and eligibility requirements (such as age and residency restrictions) and adherence to applicable rules and regulations governing the promotion and all prizes offered (i.e., registering and obtaining the necessary regulatory requirements). approvals). Additionally, the copy must include a complete Facebook post for each entrant and acknowledgment that the giveaway is not sponsored, endorsed, or administered in any way by Facebook. You can run a giveaway on pages, groups, events, or within apps. However, you cannot run a giveaway on a personal Facebook page. You also can’t use personal friend connections as part of the giveaway, which means you can’t have people share on your timeline to enter or share on a friend’s timeline, or tag friends on the post to enter. Disclaimer: This blog post includes information on legal issues related to internet marketing, but legal information is not the same as legal advice, that is, applying the law to a specific circumstance. We have conducted research to ensure that our information is accurate and useful, but we insist that you speak with an attorney if you want to be professionally assured that our information and your interpretation of it are accurate. Simply put, you cannot rely on this information as legal advice, nor as a recommendation or endorsement of any particular legal understanding, and should instead view the information in this post for entertainment purposes only. Okay, now that the heart of the matter is out of the way, let’s get into the meat and potatoes of Facebook giveaways.
<h2>How to run a giveaway on Facebook</h2> Set your goals. Choose an award that makes sense to your target audience. Write the rules. Create your assets. Promote, promote, promote. Measure success.
1. Set your goals.
The first thing to do before running a Facebook giveaway is to decide what the goal is. Your goal could be to increase brand awareness, collect email addresses, gain new followers, increase engagement, or drive traffic to your site. Once you know your goal, you can think about the type of giveaway you want to run (more on this below). For example, if you want to get new followers, you can run a photo voting contest, in which users have to ask their friends to like their photo in the contest. This will lead more people to your Facebook page and hopefully convince some of them to follow you.
2. Choose an award that makes sense to your target audience.
Once you know the type of contest you are going to run, it is time to choose a prize. Whatever award you choose it should make sense to your target audience and be something that they want. Choosing a $ 20 prize will probably not attract people to participate. In fact, the average value of a social media contest prize is $ 369. Also, generic prizes often don’t perform as well. Try to find something specific that your audience likes. For example, if you are a fitness influencer, you could run a Facebook giveaway with an exercise bike as a prize. In this example, the award makes sense considering the target audience of a fitness enthusiast.
3. Write the rules.
Now, you need to set the rules. Set a time frame for your contest, choose an entry method, and decide the eligibility requirements. Once you’ve decided on the rules and regulations, write them down. Don’t forget to include all the information Facebook requires.
4. Create your assets.
At this point, you know what type of giveaway you are running, you’ve decided on the prize, and written the rules. All that is left to do before clicking “Publish” is to create the assets. You will need pictures, graphics, and a written caption. Assets must make it clear that you are running a giveaway and what the prize is.
5. Promote, promote, promote.
Once you have published your giveaway on Facebook, you need to promote it through various channels. Organic reach on Facebook has plummeted to 2% over the past few years, so you can’t trust your followers to even see the post. To promote your Facebook giveaway, you can use other social media platforms, write a blog post, create a video, and send an email to your subscriber list. The more ways to get it out, the better.
6. Measure success.
Now that your giveaway is over, you’ve contacted the winner and posted that the giveaway has been closed, what can you do? It is time to measure the success of your campaign. You had a goal and now you should look at some key metrics to see if you achieved it. Some metrics to keep in mind, based on your goals: Response rate / number of submissions Impressions / Reach Website visits since giveaway publication Brand mentions Likes, comments, shares Email subscribers
<h2>Ideas for Facebook giveaways</h2> Photo vote Comment to win I like to win
1. Voting photos.
One vote per photo is a type of Facebook giveaway where you ask users to upload a photo. Then you will encourage people to vote on which photo is the best. This is a great way to acquire new followers because participants will ask their friends and family to vote for their photo.
2. Comment to win.
While you can’t tag friends or share posts on your personal page, you can still ask them to comment on your posts to win. These types of giveaways generally ask users to write a title, fill in the blank, or answer a creative question.
3. I like to win.
Similar to the above, sometimes all you need to do is ask people to like the post. While you can’t ask people to like your page, according to Facebook’s rules, you can still make them like your posts. This is a really low barrier entry method that could be great for increasing brand awareness and engagement. Now, let’s see some Facebook giveaways in action.
Examples of Facebook giveaways
1. Loveline Golden Retrievers
In this Facebook giveaway, Loveline Golden Retrievers asks entrants to submit a photo of their dog to display on their annual calendar. After users submitted the photos, they uploaded them to an album. The most liked photos won the contest. This is a classic photo voting contest with an award clearly aimed at the audience. People with golden retrievers would love to have their pets listed on a calendar (I mean, who doesn’t?).
This is another great example of a giveaway that is clearly aimed at the right audience. Presumably, most people who like a game’s page, like Bling, on Facebook, actually play it. That’s why giving away free in-game points is a great idea. Also, this is a low-barrier entry giveaway – you just need to like the post and comment. Running a Facebook giveaway doesn’t have to be a hassle. It can actually be a simple process if you follow our six step guide.