As a marketer, I’d like to believe that all of my marketing efforts are high-impact. Unfortunately, that is not always the case. Consider the blog post that resulted in 25 visits and 0 leads, or the Facebook campaign that completely failed, with a much lower ROI than expected. Of course, high impact marketing is the goal of any marketer. High impact marketing means that you are getting the most bang for your buck and that your time and resources are having a strong and positive impact on your business results. But high-impact marketing is easier said than done. Here, we’ll explore what high-impact marketing is, examples of high-impact marketing, and finally how you can maximize your own marketing efforts to achieve the greatest impact possible. Let’s dive in.
What is high impact marketing?
High-impact marketing is any marketing effort that has a significant impact on your company’s bottom line. High impact marketing can vary based on your business goals and industry; Plus, high-impact marketing doesn’t necessarily correlate with how much money you spend. For example, maybe you create a low budget YouTube video that results in thousands of views and a 15% lead conversion rate. That’s high impact, regardless of how much money you invest in the video. Fortunately, this means that high-impact marketing doesn’t have to break the bank to be effective. Of course, which types of marketing will have a big impact on your bottom line depends on your unique marketing goals. For example, if your goal is to increase brand awareness, you might find that Instagram has the biggest impact. Alternatively, if your goal is to establish thought leadership, you may find that you have a greater impact by guest posting to multiple blogs.
Examples of high impact marketing
To fully understand the definition of high-impact marketing, let’s consider a few examples of high-impact marketing in action: a YouTube strategy that increases leads for your business while reaching new audiences and increasing brand awareness. A podcast ad that increases the sales of your new product. A public relations campaign that increases the positive perception of your brand, as measured by a public perception survey. A blog post with a 10% conversion rate, higher than industry standards. An Instagram post that receives high engagement rates and increases the number of followers for your account. A joint online marketing webinar that enables you to reach new networks through your partner’s channels. There are many more, of course, but ultimately these examples are meant to demonstrate just how broad high-impact marketing can be. High impact marketing will depend on your goals, the industry, and the types of marketing that best suit your brand. What results in high ROI for one company could be a waste of time for another. Next, let’s dive into some specific high-marketing techniques that you could implement based on your goals to generate lasting results for your business.
How to maximize the impact of your marketing
1. Make sure you are targeting the right audience.
Ideal for: brand awareness, increase in leads.
To create more impactful marketing campaigns, it’s critical that you do your research to make sure you’re targeting your ideal audience. Of course, your audience will vary based on your goals. For example, perhaps you are organizing an online event geared toward entrepreneurs. If that’s the case, you’ll want to target a wide audience by identifying social media users who have shown an interest in entrepreneurship. Since your goal is to get as many attendees as possible, you don’t need to be overly oriented. Alternatively, let’s say you are looking to increase sales of a new product. If that’s the case, you don’t want to target a large audience, instead you want to focus on a select group of people who seem ready to buy. In that case, you’ll want to target your ads to viewers who visited a landing page for your product or viewers who clicked on an ad for that product in the last six months. Ultimately, you don’t want to spend too much money or resources targeting people who will never convert, so for truly high-impact marketing, it’s critical that you take the time to target the right audiences. Take a look at Finding Your Target Audience to learn how to identify the right audience for your own goals.
2. Create a strong partnership program.
Ideal for: reaching new audiences.
A partnership program, or joint marketing campaign, can help you reach new audiences, demonstrate expertise in your industry, create high-quality content for prospects and clients, and much more. Also, backlinks from other companies are invaluable for SEO, which is why a partnership program is beneficial to everyone on all accounts. To create a truly impactful joint marketing campaign, consider hosting a webinar with a partner, creating an e-book with a partner to share with the partner’s network and increase brand exposure, or writing a series of guest blog posts. for the sites of others. Co-marketing campaigns can make a big impact by delivering exceptional value to prospects and customers. For example, consider this actionable guide HubSpot built with LinkedIn to help viewers learn how to get the most out of their LinkedIn marketing efforts. While HubSpot could have written its own content regarding LinkedIn best practices, it is of greatest value when you combine forces with LinkedIn. Additionally, this ebook is now displayed on the HubSpot and LinkedIn networks, ensuring a broader reach. Best of all, joint marketing efforts don’t have to be high-budget. In fact, partnership programs can be incredibly profitable, as you are dividing the amount of resources needed in half.
3. Post on various social channels.
Best for: increased brand exposure, establishment of thought leadership in an industry.
Social media is one of the most effective opportunities to achieve any of your marketing goals. You do not believe me? Consider this: 54% of social browsers use social media to research products. Additionally, 73% of marketers believe that their efforts through social media marketing have been “somewhat effective” or “very effective” for their business. Best of all, social media is one of the most profitable marketing strategies. Of course, a social media strategy must be comprehensive to have the greatest impact possible. For example, to increase thought leadership, you might consider asking executives to post thought leadership content regularly on LinkedIn and share it with industry experts. Alternatively, you may want to post tips from industry leaders on your own Instagram or YouTube accounts. Also, it’s critical that you make sure you use the best platforms to reach the right audiences. There is a wide variety to choose from, including Facebook, Instagram, LinkedIn, Tik Tok, YouTube, Twitter, and more. Do some research to find where your target audience spends most of their time, and then modify your strategy accordingly.
4. Maximize references.
Ideal for: Increasing sales.
Considering that it costs five to 25 times more to acquire a new customer than it does to retain an existing one, it makes sense that you want to leverage existing customers for high-impact marketing. The entree steering wheel It is made up of three sections: Attract, Engage and Delight. To create long-term sustainable growth, it is critical that you allow your steering wheel to reach full speed. To do this, you can create a formal referral program, in which existing clients get a discount for referring new clients. Also, you might consider encouraging current social media followers to refer new followers to your social pages. To incentivize them, you can organize a giveaway: if a follower tags 3-5 friends in the comment section, they have a chance to win. You’ll also want to make sure customers have a good experience with your brand, from start to finish. If customers are impressed with your customer service, for example, they are more likely to refer you to their friends for free. That is high impact.
5. Optimize for SEO.
Ideal for: demonstrating expertise, increasing exposure to new audiences.
Finally, optimizing your website, blog posts, and even social media pages for SEO is critical to long-term marketing success. Your blog posts, for example, will have a much greater impact if they appear in the search results of related queries. Otherwise, email and social media traffic can only get you so far. Also, your website will have a much bigger impact on your business results if it ranks in the top ten search results for related keywords. Consider, for example, the impact your website could have on sales if potential customers can find your business every time they search for products or services related to your industry. An SEO strategy is a long-term game, but it is one of the best opportunities you have to create content that will continue to impact your results in the future.