Google Ads is one of the most effective advertising tools to drive more traffic to your website and generate more leads. In fact, most companies see an average of 200% ROI on your Google Ads spend. To create better and more powerful ads on Google, it can be helpful to receive a Google Ads certificate. Plus, it’s a great resume booster. If you’re looking to get a Google Ads certificate, you’ve come to the right place. Here, we have created a guide that will explain why a Google Ads certification through Google Skillshop is helpful and how you can prepare for and get certified.
What is Google Skillshop?
Google Skillshop is home to all the e-learning courses offered by Google’s product experts. This is where you’ll go for Google Product Certification, including Google Ads, Google Ad Manager, and Analytics Academy. If you’re a beginner looking to dive into the world of Google products or an experienced marketer ready to improve your skills, you will find what you need at Skillshop. Increase your knowledge in displaying Google Ads, Video Ads, Shopping Ads, or even Google Ads Measurement. Not sure why you would go beyond a practical understanding of Google’s suite of products? Let’s talk about the “why” of getting certified, next.
Why get a Google Ads certification?
Years ago when I was applying for a job, I interviewed a couple dozen people who worked in the digital marketing industry to learn about their jobs and the application process. Many emphasized the importance of obtaining a Google Ads certification. The truth is that many employers look to people with this certification on LinkedIn to find employees for their marketing team. LinkedIn generally offers a higher-quality talent pool than standard job boards like Indeed. Additionally, the demand for Google Ads expert marketers is high, while the supply of qualified candidates is relatively low. Thanks to the internet, it’s easier than ever to apply for a job with little effort, which is why employers are swimming in low-quality options. So to find qualified employees, many hiring managers use the LinkedIn search engine to find anyone with a Google Ads certification because it is one of the few defining qualifications that can demonstrate proven knowledge and skills. The certification shows the hiring manager that you are somewhat knowledgeable in the industry. The good news is that many new talents don’t have a certification on their LinkedIn profile or resume because they don’t know its value. In other words, you can easily stand out if you get certified. Even if you don’t want to participate in PPC, the certification is still useful for any marketer. PPC advertising, especially through Google Ads, it makes up the bulk of online advertising. By understanding the principles of Google Ads, you can translate those principles into other marketing efforts. Also, understanding neighboring areas of marketing helps with communication between team members and empathy. Ultimately, having that certification on your tool belt will only make you look better to employers.
How applicable is certification in the marketing industry?
To be fair and objective, let’s face the case against certification. First, in terms of actual skill and practice, a certification is not fully applicable in a real marketing role. It is possible to get a good or even perfect score on this exam without having any real experience with the platform, especially when there are exam answers online. The test can sometimes teach you the best answer in theory, which is not close to the best answer in practice. Having been on the Google Ads platform, I know that some questions are unnecessarily complicated, not applicable, or biased towards an answer focused on spending as much money as possible on the Google platform. Google makes money when you spend money on ads, regardless of whether the ad leads to a sale, so your intentions make sense. All that said, most questions are still valuable because they help you learn to navigate the platform and perform accurate calculations. You can grow a lot by preparing for this exam, even if you initially have little or no knowledge of Google Ads. You should take the test without cheating, learn from your wrong answers, and retake it to improve. If not, you may run into difficulties with the platform later on, which can seem detailed and intimidating to beginners. Here’s another great reason why you should get certified and make sure you learn a lot during the preparation process, rather than rush it – any decent marketing agency or department you’d like to work for will put you to the test on your understanding of terminology. and pay-per-click reasoning during the application process. They’ll find out if you really know what you’re talking about. Therefore, the knowledge offered by the exams has some value in the real world. That doesn’t mean you have to be a total genius. But you must understand most of the proven concepts. View the Google Ads exam as an opportunity to learn rather than a task to mark a list. Your change in mindset will make a difference because you will learn from every question that is asked, while others rush to complete the exam only to finish it.
Google Ads Certification Exam Topics and Duration
Google Ads exam topics
There are Google Ads certifications for different topics, including videos, mobile devices, display ads, and shopping advertising. The most important version is the search advertising exam as that is the area that marketers use most frequently on the platform. The second most applicable Google Ads test for marketers is probably Google Ads exhibition certification.
Duration of the Google Ads certification exam
Each exam has a different time limit, but it is generally between 60 minutes and two hours. I have a good sense of how long it really has been since I sat in a classroom with a dozen people taking the test and I have seen how quickly they finish. It usually takes 50 to 75% of the allotted time. A small percentage of people will use all the time if they are new or focused on learning from each question.
Google Ads certification badges
Once you have passed the exam, you will earn a certification badge that you can display on your LinkedIn profile. Adding this badge to your profile adds credibility and makes your profile more search engine friendly. As mentioned above, recruiters look for this certification and care about it, so it will appear more often when they search.
<h2>Cost of Google AdWords certification</h2> The Google AdWords certification, now known as the Google Ads certification, is completely free. In the past it cost money, so if you're a marketer, it's a good idea to take it now, while it's still free. You never know when Google might change its prices. You also have multiple attempts to take the exam.
Google Ads certification training
the training resources that Google Offers are a handy starting point. You can learn a lot about the test format, the style of the questions, and the concepts that will appear on the test. Also, one of the best ways to prepare for exams is through YouTube tutorials, demos, and tutorial articles. Most people are visual learners and will learn best when viewing the platform itself with a video, rather than reading about it. With that said, some blog posts have great screenshots to help you better understand their tutorial. It is important to note that many of the online resources are excessive. It’s easy for beginners to get overwhelmed by details. However, try to focus on learning the fundamental principles, such as what to modify to have a big impact on performance. If a tutorial article is 5,000 words long, then it covers all the platform details, which is too much for the certification exam. Also, the exams themselves can be training tools. If you don’t pass the first time, you can learn from your wrong answers and take it again. You can use your first try to familiarize yourself with the format and duration. Reflect on why you made a mistake on a question so that you can remember the correct answer for next time. Some of the questions asked are recycled and randomized with different numbers. You can acquire many applicable math skills by learning the principles behind calculations. Unfortunately, many marketers skip learning the exam itself and miss most of where they can grow. Take the exam with a learning attitude, rather than completing it.
Tips for when you take the exam
1. Take notes.
Have printed notes on hand that you can quickly refer to whenever you forget minor details here and there (although don’t expect to rely on them throughout the exam). These notes are helpful in case Google decides to implement restrictive browsing limits for test takers in the future.
2. Plan to have a lot of battery life.
Make sure your computer is connected so you don’t run out of battery while taking the exam. This advice may seem obvious, but you don’t want to find yourself in that painful situation.
3. Control your pace as you respond.
Take your time with each question. Most people end up with overtime. Remember: it is a marathon, not a sprint. You will answer multiple choice questions for at least one hour.
4. Practice self-care, pretest.
Hydrate. Get enough sleep. Some people overlook simple things, like making sure they have enough food and water before the exam, which can affect brain performance. Omega-3 rich foods are great for brain power. Ultimately, earning a Google Ads certification is a worthwhile investment in growing your career. Digital marketing employers look for any valid evidence that you are above entry-level applicants.
5. Don’t rush without understanding the issues.
While it is possible to pass the exam without understanding many of the principles, it will do yourself a disservice in the long run. Treat the exam as a learning process and an opportunity to reinforce your knowledge and application of PPC terms and methodology because it will help you during the job interview and throughout your career. You don’t need to know everything about Google Ads, as real-world experience can help you learn. But the knowledge you gain from preparing for this exam will give you a head start.