You know how engaging visual content is, and you want to engage to enjoy the engagement, traffic, and leads that follow. But maybe you’re not interested in writing a blog post and don’t have the production resources to create videos. What to do? Create a SlideShare presentation.
<h2>What is a SlideShare presentation?</h2> A SlideShare presentation is a presentation hosted on SlideShare.net, a presentation and infographic hosting service that functions as the world's largest content-sharing community. By submitting a SlideShare presentation, you have the opportunity to showcase your content to your more than 80 million monthly visitors. I know I know You may have felt yourself personally victimized by PowerPoint at some point in your career. When you open it, it hits you with the black Calibri font on a white background, killing any creative spark you may have felt. It's overwhelming enough to create a 10-slide platform to report your monthly marketing metrics, regardless of creating slides that can see the sheer volume of SlideShare users. Well, there's good news: creating a SlideShare presentation in PowerPoint doesn't have to be so overwhelming. With the right templates and tools at your disposal, you can easily create an attractive visual presentation, all without fancy design programs, huge budgets, or contractors.
How to Create an Impressive SlideShare Presentation in PowerPoint
To help you create your own SlideShare, we have created some free PowerPoint presentation templates to create amazing SlideShares. That way, your presentations will look great and will be a breeze to put together.
Download free PowerPoint templates, scroll down and we’ll see how to use them. When we’re done, you’ll know exactly how to create an engaging presentation that appears on the SlideShare home page. Ready? Let’s dive in.
1. Familiarize yourself with the types of presentations you can find on SlideShare.
Just like any other medium would dominate, it helps to consume other content on that medium to get a feel for the format and what works. To go SlideShare.net and discover SlideShares that interest you. You can view them on the platform or download them to your computer and browse them on your local machine.
Download SlideShare Presentation
Here’s how to download a PowerPoint from SlideShare:
Sign up for a SlideShare account. Navigate to the SlideShare presentation you want to download. Click the “Download” button. When asked if you want to crop the slide, click “Continue to download.” Click “Save File” and then confirm by clicking “OK”. Some may not be downloaded as a .ppt file and some may not be available for download. However, this method works in all other cases.
2. Decide on the fonts and color scheme.
Before you get too caught up in the details of your story, find out what typeface and color scheme you want to use. (If you are using our free templates, you can skip this part). When choosing fonts, consider two different fonts to use throughout your presentation: one for the headings and one for the body text. The header font should be bold and eye-catching, and the body text font should be simple and easy to read. The contrast between the two will make it much easier for SlideShare viewers to grasp your main messages. For your color scheme, choose a scheme that has enough contrast between the colors for the colors to stand out. Whether you decide to use two, three, or four different colors in your presentation is up to you, but certain color combinations work better than others. Below is an example of how certain fonts and color schemes may look. Notice how the fonts in the header stand out much more than the body? You can also see what the different color palettes would look like: the top is monochromatic, the middle is complementary, and the bottom is analog.
3. Describe the main conclusions and the crucial minor points.
Next: Create an outline for the SlideShare narrative. I like to treat SlideShare schematics like you would blog posts – you decide on the job title and main takeaways first. Then create those sections with some supporting points. For each of those components (title, section headings, and some supporting points), create a slide. Here is an example of what those slides would look like:
You’ll also want to create slide placeholders for the call-to-action and conclusion slides (you don’t need to explain them just yet). Keep in mind that these slides shouldn’t be complex, just a title and maybe a few details that you want to remember in the future. No paragraphs. No supporting images. Nothing that is not integrated into your template.
4. Complete the body of your presentation.
Then fill in the meat of the content – all the slides between the headings. Just make sure you don’t rely too heavily on the text. SlideShare is primarily a visual platform – people are used to presenting. So if your presentation reads like an e-book, you need to edit the text and rely more on the visual content. Another thing to remember is to change your format from slide to slide. Try making a checklist slide followed by, say, a quote slide; keeps people on their toes as they flip through your presentation.
5. Add introductory slides.
Once you’ve created most of your SlideShare presentation, go back to the beginning. I wonder why we don’t start here. It will be much easier to accumulate most of your content if you already know what it is about. In this step, just enter what you just wrote, it will be very simple.
6. Summarize the conclusion.
Then head over to the bottom of your SlideShare and wrap it in a slide or two. There is nothing more jarring than going from a body slide to a CTA slide. You only need a slide or two to wrap up your presentation, but naturally it should show the CTA you will have next.
7. Add a call-to-action slide.
On the verrrrrry end of your SlideShare, you want to keep your viewers engaged with a call to action. The CTA could consist of downloading an e-book, attending an event, or even just visiting your website – pretty much any CTA you’d like to include. Here are two sample CTA slides that we include in the SlideShare template:
8. Edit, edit, edit.
You’re almost there! Next, you need to review and edit your copy and layout components. Try to get another co-worker, marketer or not, to take a look at you. If you need any direction, you can use our definitive edit checklist to make sure you’re capturing everything you can.
9. Add “animated slides” and clickable links.
Although it’s easy to create a PowerPoint presentation and immediately upload it to SlideShare, not all of the same features will appear in both programs. As a result, there are two things you’ll need to add: “animated slides” and clickable links. When it comes to slide animation, SlideShare does not support PowerPoint animations. This means that all those soft inputs you planned for your text boxes and objects go out the window once you upload your presentation to SlideShare. But it’s easy to manually insert new elements into a slide series to make it look like it’s “animated.” Once you’ve incorporated your animations, you’ll also need to make sure people can click the calls-to-action in your presentation.
10. Upload your PDF to SlideShare.
Once you are done with the clickable links, your presentation will be in PDF format. At this point, you are ready for the final step: uploading your PDF to SlideShare. By doing this, you have the option to add a description and tags, and even schedule SlideShare to activate at a certain time. Once your SlideShare is live, you should spend some time promoting it on your blog and social media accounts, and on your email lists. (For more SlideShare promotion tips, check out this blog post.) Just follow this process when you need to create a SlideShare presentation and you will never have to fear that blank PowerPoint template again. Editor’s Note: This post was originally published in August 2013 and has been updated to be more current, accurate, and complete.