Have you ever wished you could use a picture to explain a process instead of words (or your hands)? A process infographic might be just what you need to show your audience how to do something or how a process works. A well-designed one can establish you as an authority on whatever topic you choose to cover, whether you’re trying to show off how your company’s coffee is sourced or remotely training the new hire. Even better, they’re easy to create using a template or from scratch, which means you can get started with one today.
What is a process infographic?
A process infographic simplifies and explains the steps of a process primarily in visual terms. Generally, it illustrates what happens during each step or phase with an intuitive layout that is easy for the viewer to follow from start to finish. A well-designed process infographic makes the concept you want to share more accessible and saves time for you and your audience. Chances are, you come across process infographics in some form quite regularly in your daily life. Imagine how (more) complicated it would be to build your new Ikea desk if the instructions only included words and not pictures. Pretty daunting, huh? Process infographics allow us to visualize how a process works more quickly and clearly. This makes them great training and education tools, but also a smart marketing strategy. Here’s an example of a process infographic that explains mechanical recycling: Image source: bluevision
For marketers, particularly those of us who are trying to market products or services that require a bit of explanation, process infographics are extremely helpful in connecting with potential customers and communicating the value of your business. Explaining how your business offerings can provide value to customers with visuals can make your marketing materials more memorable and impactful than using just one copy.
Where to find process infographic templates
If you want to create your own process infographic with a template, here are some offers for every budget.
Venngage has a wide variety of process specific infographic templates for several different purposes. If you’re essentially looking to connect your process to a finished design and you’re done, chances are you’ve found what you want on Venngage. Monthly and yearly subscriptions are available that give you full access to your template library and the ability to create and download your own process infographics. Template available in Venngage
Canva has ready-to-use infographic process templates that are great for fun activities, recipes, and the occasional life hack. You can also create a blank infographic process template on the site if you can’t find one that fits your project. Canva has a free and paid version depending on your needs. Template available in Canva
Visme’s library of process-specific templates includes a wide variety of different options, including more flowchart-style process templates than other infographic authoring sites. If you are looking to translate a particularly complex process into a visual medium, Visme is a smart place to start your search for the perfect template. You can set up an account for free or get access to the entire library as a premium member. Template available in Visme
We’d be remiss if we didn’t mention that HubSpot offers free infographic templates, including a number of process-specific templates that are easy to customize. All of our templates are free to use and compatible with PowerPoint, so you don’t need to download any new programs or applications to use them. Template available in HubSpot
DesignCap is an online graphic design tool with a curated selection of process infographic templates available to customize to your needs. While your selection is technically smaller than other template tools on this list, each template was created by a professional designer. They offer many templates for free and have paid plans starting at $ 4.99 / month.
How to create a process infographic without a template
If you can’t find a process infographic template that fits the process you want to visualize, you can always create your own from scratch. To learn about the mechanics of conceptualizing, structuring, and creating a cohesive design for your infographic, you can check out our step-by-step blog post here to develop your own PowerPoint infographic design. Next, we’ll talk about some specific infographic processing tips that you can apply to any layout.
Choose a process to explain.
Process infographics are good for breaking down complex topics, but you still want to limit the scope of your design to a single topic that can be explained in a linear fashion – that is, things that have a beginning and an end. Trying to explain too much in an image can make your design confusing. Stick to a central idea by infographic.
Talk to your audience, not yourself.
This applies to most marketing strategies, but it is always important to remember that you are not, most of the time, their target audience. Chances are, you know a lot more about the topic of your infographic than your audience, so it’s easy to draw on that knowledge while planning your layout. Because your audience knows less about this topic than you do, it is important to address any complexity from their perspective, taking the time to explain more elements than you would need yourself.
Plan each step with a clear beginning and ending.
When you start outlining your infographic, identify where your audience will start (what they probably know about the process before reading the infographic) and where you want them to end (what you want them to know at the end). With those details in mind, trace the steps of
Experiment with the layout.
What is the best way to structure the information in your process infographic? Ultimately, this will depend on the “form” of your information. For example, a supply chain infographic will likely benefit from a simple, linear way of displaying information, but a process like the one where your company recommends specific products for different needs would need more of a flowchart-style design. Experiment with different ways of designing each step of the process you are describing until you find one that makes sense.
Edit for clarity.
Once you’ve completed a draft of your process infographic, reread it and check for areas that might be unclear or confusing. Or even better, ask someone else to review your work with a new set of eyes. Don’t skip this final review – the goal of your infographic is to make something complex more accessible, and not everyone learns new information in the same way. Having someone else take a quick look can help you refine your infographic to suit a wider audience.
Images succeed where words can fail.
We’ve avoided using this particularly relevant cliche for this entire article, but here it comes: a picture really is worth a thousand words. Using visuals to aid in your explanations of complex topics or processes can help make your marketing materials more accessible and human. The next time you’re tasked with breaking down a topic that seems to resist clear explanations, consider making a process infographic.