Wouldn’t it be great if creating infographics were as simple as writing regular text-based blog posts? Unfortunately, creating visual content like this generally takes a lot more time, effort, and, let’s face it, skill, than the written word. Usually. But considering the popularity and effectiveness of visual content in marketing today, you can’t afford to throw in the towel. That’s why we decided to eliminate all the pain and suffering from creating infographics. Seriously, don’t give up just yet. You can also create professional-looking, high-quality, completed infographics in less than an hour. I will prove it. The first is the first:
Then all you have to do is provide the content to use within them. As easy as that. In fact, I’m going to show you how easy it is to make your own infographic by demonstrating with one of our 15 infographic templates in PowerPoint (pictured above). Then I’ll explain exactly what I did so you get an idea of how easy it really is.
How to make an infographic
Identify the audience for your infographic. Collect your content and relevant data. Choose the infographic template you want. Download your template to PowerPoint. Customize your infographic. Include a footer with your fonts and logo. Add an embed code and a Pinterest button and publish it.
1. Identify the audience for your infographic.
Infographics aren’t sold for design alone. You must deliver “information” that is as compelling as the “graphic” and, to do this, you must know the audience your infographic is intended to reach. According to Harvard Business Review, there are five possible audiences that can change the way you choose and view your data: novice, generalist, manager, expert, and executive. Start by comparing the ideal reader of your infographic with one of these five audiences, which one applies to your reader? When you think about the data you want to visualize, let the five audiences above dictate how advanced your data will be. A “newbie” audience, for example, might need data whose meaning is more obvious at first glance. An “expert” might be more interested in getting into the undergrowth of their numbers and coming up with theories around them. An “executive” has more in common with a newbie audience in that they only have time for the simplest or most critical information and the effect it will have on the business.
2. Collect your content and relevant data.
Using the audience you chose earlier, your next step is to organize all the content and data that you will use in the infographic. You can collect data from third parties or use your own original data. If you use third-party data, be sure to cite your sources correctly, just like any other good content. Choosing your data: Compelling data should be “comprehensive” enough to give your readers the proper context around the data you present. For example, an increase in website traffic from one month to the next doesn’t mean much, until, say, it reveals that the traffic has been steadily declining over the previous three months. Suddenly, you have a story of how you could reverse a downtrend. Organization of your data: when collecting your data, make sure you know what story you want to tell through this information. Data for data’s sake will not add value to your infographic at all. Citing Your Sources: To keep your infographic clear of a ton of different source URLs, a great way to cite your sources is to include a simple URL at the bottom of your infographic that links to a page on your site. You can also list the individual statistics used in your infographic and its sources, such as the landing page of the full offer that you base this free infographic on. That way, your infographic will look clean and professional, yet people will still be able to access the sources no matter where the infographic is shared or inserted. You can also keep visitors coming back to your site.
3. Choose the infographic template you want.
The next step is to choose a suitable infographic template to represent that data. The important thing is to choose a template that works specifically for the type of dataset / content you want to present. As you saw in the photo above, you can download our 15 infographic PowerPoint templates and choose the template you want. Some of your template options in the offer linked above include a timeline, flowchart, side-by-side comparison, and data-driven infographic. Here are some basic ideas for choosing an infographic template that suits the story you want your data to tell: Side-by-Side Comparison Infographic – This infographic design can help demonstrate the advantage of one concept over another, or simply explain the differences between two competing entities. Flowchart Infographic – This layout is perfect for presenting a new workflow for your organization or how a linear or cyclical process works in your industry. Timeline Infographic – This layout can tell a chronological story, or story, of a business, industry, product, or concept. Chart-Based Infographic – This layout is suitable for content creators publishing a large volume of data and statistical information, so it is also suitable for expert-level audiences. Image Lots of Infographic – This layout is intended for content creators trying to reveal trends and information from shapes, layouts, or photos, rather than just numbers and figures.
4. Download your template to PowerPoint.
For the sake of time (remember, our mission is to create an infographic in less than an hour), I’m going to create an infographic based on a compilation of steps and best practices that we put together in our guide, How to run an Inbound Marketing campaign in 2018. To do this, I chose the “World’s Best Timeline” infographic template from our collection of infographic templates, which is useful for my dataset as it will allow me to describe each step of the campaign creation process in order.
Obviously, this is the part that takes the most time, but it’s also the most fun. Just create an attractive title, enter your data / content and adjust the size and format of the fonts. Feel free to change the graphics and colors too, so they are relevant to your brand and the data you are providing. To further customize the look of your infographic, you can add or change font colors or styles. In this example, you’ll notice that I entered my text and changed the font colors to HubSpot’s trademark orange and dark blue – you’re not limited by what the template includes either. You can use PowerPoint software tools to create bar charts, pie charts, and other visual elements to support your data. (Note: Download our free infographic templates for a cheat sheet for using PowerPoint’s various features and tools).
6. Include a footer with your fonts and logo.
Finally, I included a link to my source (which can be found here), as well as the HubSpot logo to let people know who created the infographic if it is shared on social media or embedded on other websites, which is definitely something you want, as one of the main benefits of creating infographics is that they can be shared.
7. Add an embed code and Pinterest button and publish it.
The only thing left to do is publish and promote your amazing new infographic. As I mentioned earlier, we recommend using your blog for posting (including your list of sources), including a Pinterest button so visitors can easily ‘pin’ your infographic on Pinterest, and creating and adding an embed code for visitors to do. share. their own websites and blogs, as we did previously.
Share this image on your site
Include the blog.hubspot.com attribution with this graphic.
That’s! All of this took me less than an hour to put together, much shorter than it would have cost me if I had started from scratch (not to mention looking more professional … and less expensive than hiring a designer). That’s! All of this took me less than an hour to put together, much less time (not to mention a more professional look) than it would have taken if I had started from scratch. Plus, it’s less expensive than hiring a designer and using the resources you may want to save for larger campaigns. Editor’s Note: This post was originally published in May 2020 and has been updated for completeness.