Facebook groups have helped me find roommates in Boston, potential dog breeders for a family pet, and opportunities to network with women in the nearby area. Bottom line: Facebook groups are undeniably valuable. Recently, companies have also taken advantage of groups for their own benefits: Peloton, for example, uses groups to connect its users and provide a space where people can share exercise plans, training methods, and training schedules with each other. . Other brands, including National Geographic and Instant Pot, have followed suit and created their own community-focused groups to inspire action, foster engagement, and increase brand loyalty. Even HubSpot recently created its own private group, Marketer to Marketer. If you are considering creating a Facebook group for your own business, you will want to read on. Here, we will explore the differences between Facebook groups and Pages, how to create a Facebook group, and whether or not it is worth the effort. Let’s dive in.
Should I create a Facebook group for my business?
To determine if a Facebook group is a good idea for your business, let’s start with the differences between a Facebook group and a Facebook page. Most businesses should have a Facebook page. A page allows you to advertise on Facebook and is a public profile for posting business-relevant updates and announcements to Facebook users in general. If you are a non-profit organization, a page also allows you to post a ‘Donate’ button to increase donations from the Facebook community. Considering 1.56 billion people are on FacebookIt is vital for your business to have a Facebook page to increase brand awareness, advertise to new audiences, gather information about the audience, and even chat with users looking for customer service. As Gary Vaynerchuk told HubSpot CEO Brian Halligan, “… You can’t be alive in the game without Facebook.” All of which is to say: Having a Facebook page is a requirement for your business to be active on one of the largest social media platforms. A Facebook group, on the other hand, is much smaller and typically more exclusive than a page. For example, with a group, you can set up an open membership, a pre-approved membership, or even an invite-only membership. Then once members are accepted into your group, they can freely post and participate with each other. Simply put, a Facebook page focuses on the business, while a Facebook group focuses on the community. A group is a good idea if you are interested in connecting your customers or prospects with each other, if you want to facilitate a sense of community around your brand, or if you hope to show your brand as a thought leader in the industry. However, a group is not a good idea if you want to use it to publicize your products or services, or simply use it to run company announcements. People want to join groups where they feel a sense of belonging and connection to other group members, and learn about an industry in general, which takes effort, resources, and time to ensure that their team can deliver. If you think you don’t have the resources to cultivate a valuable and engaging Facebook group, it may be best to wait until you do. However, if you’ve determined that a Facebook group is the right decision for your own business, let’s explore how you can create one.
How to create a Facebook group for your business
- On your company’s Facebook home page, click on “Groups” on the left side. 2. Click “+ Create new group”. 3. Enter a group name and then choose your privacy (public or private). You also have the option to invite Facebook friends immediately if you want. Then click “Create”. 4. Click “Edit” on your cover photo to choose from Facebook photos, illustrations, or upload a photo from your computer. 5. Add a description to your group so people know what your group is about. Also, if you want to create a private group for clients, you can copy and paste the clients’ email addresses in the “Invite” box. And that is! Your Facebook group is now ready to go. However, to foster strong retention and participation, you will want to be an active community leader. To pin posts, create a group poll, and more, read on.
How to pin a post to a Facebook group
A pinned post is a post that will stay at the top of your group’s timeline for seven days (unless you deactivate it before then). This is important if you have posted content to encourage engagement. For example, if you’ve posted an Ask Me Anything, you might want to pin that post to make sure users can easily find it even once group members start posting their own content on the timeline. Also, if you’ve posted to welcome new members to the community and provide necessary information about your group, you may want to keep that post pinned to ensure that new users have the correct context as soon as they enter your group via first time. time (of course, you’ll want to provide context in your description as well). 1. To pin a post, you will first need to type your message in the “What do you think” box and then click “Post”. 2. Once the post is published, click on the three dots in the top right of your post and select “Mark as ad” – that’s it! Your post is now pinned to the top of your timeline for the next seven days. Next, let’s see how you can create a poll in your new group.
How to create a poll in a Facebook group
- To create a poll in a Facebook group, start by clicking “What’s on your mind?” box. Then, click on the three dots that say “More”:
- Next, click on “Survey” outside of the menu options. 3. Type your survey question in the text space and then add your individual options in each text box. Click on “Survey Options” to adjust your survey. When you’re ready, click “Publish” to immediately publish your survey.
How to create a private Facebook group
- You have the option to create a public or private Facebook group when you create a group for the first time: 2. However, if you created a public Facebook group and now want to make it private, you can do so by clicking “Settings” under “Manage group” (from within your group): 3. Then click on the pencil next to “Privacy” and click on the “Private” bubble (Note: it takes three days to change a group from public to private ): To learn more about the benefits of having a private Facebook group, read about how HubSpot made the decision to create its own private Facebook group, also why the social team feels that the Facebook group is critical to facilitating deeper and more meaningful connections between HubSpot users and the industry as a whole. And that is! You are now on your way to interacting with leads, prospects, or customers directly within your Facebook group to increase loyalty and brand equity. If you’re looking for inspiration before designing your own Facebook group, take a look at 9 of the best Facebook groups we’ve seen.