With 2.6 billion people actively use Facebook every day, Facebook has become a go-to component of almost any inbound marketing strategy. But as more and more Facebook features change, so does the process of setting up a page. Don’t waste another day aimlessly rummaging through Facebook trying to figure out how to publish your page. We created this guide to help you avoid wasting time on a marketing asset that should work for you. (If you’re looking for tips and resources on how to take advantage of your Facebook page once it’s up and running, check out our complete guide to Facebook Marketing).
What is a Facebook business page?
You Facebook Business Page it is essentially the “real estate” of your business or organization on Facebook. It is your primary presence on Facebook, where you will post updates, share employee and customer content, and link when you refer to your business elsewhere on Facebook. Consider your Facebook business page your “home” on Facebook. Also, your Facebook page is not a static site. Sure, there will be static elements like your About information and the cover image, but to manage your page properly, you need to constantly update with content. But let’s not get ahead of ourselves. First, we will show you how to create a Facebook business page. We will discuss what to post to it later.
<h2>How to create a business page on Facebook</h2> Create a new page. Add memorable images. Choose a username and assign a CTA. Edit the information on your page. Understand your page settings. Follow these steps to get your Facebook page up and running in no time.
1. Create a page.
To get started, go to Facebook. From the menu on the left, choose Pages> Create New Page. This should launch the page builder within your Facebook interface. Enter your page name and choose up to three categories. Write a short description: what your company does, the services it provides or the purpose of the page in less than 255 characters. You should see this information on the right side of the page creator. Once you’re done, click Create Page. (Note: I recommend carefully selecting your name. Although Facebook allows you to change your name and URL once, it is a difficult and tedious process.
2. Add images.
Clicking Create Page shouldn’t take you away from the creator of the page. You will see two more prompts added to the menu on the left: to add a profile photo (170 x 170 pixels) and a cover photo (1640 x 856 pixels). Add a widely recognized logo or image to your profile picture. If you have other social media accounts for your business, consider using the same profile photo as those to keep your online presence consistent. For your cover photo, choose an image that represents the purpose or theme of your page. You should see these images on the right side of the page creator. When done, click Save.
3. Choose a username and assign a CTA.
After the previous step, Facebook should move you to the Facebook business page dashboard, where you will manage all other aspects of your page. This interface can be overwhelming, so be patient. First things first, choose a username for your page. A username helps people find your page in search and allows them to easily tag your page when posting about your business. Your username also forms the URL of your Facebook business page. For the following example, I chose @cloverconsignment. So my Facebook page URL would be https://fb.me/cloverconsignment. Next, click the + Add action button to add a CTA to your page. This should be the action you want your visitors to take when they visit your Facebook business page. Facebook offers more than 10 different CTA options, from Buy Now to Learn More and Contact Us, with some allowing you to enter your website to help drive traffic.
4. Edit the information on your page.
After setting a username and choosing a CTA, click More> About in the main menu. This will take you to your page information, where visitors will go to learn more about your organization. Click Edit page information in the upper right corner to update this information. There are many fields to update here. Here’s what to focus on: Location – If you’re a local business, enter your business address so visitors can find it. Hours: Physical businesses must enter their store hours, as some buyers may reference your page to see when they can visit. Price Range – You don’t need to fill out this designation, but it can be helpful to specify the price range for your products and services to target the right buyers. Additional Contact Information: Enter your website, phone number, and email so that visitors can reach you outside of Facebook. This information will also help drive Facebook traffic to your website and products. More information: The description you added in step one should be under “About.” You can add more information in “Additional Information” and you can write a mission or vision statement in “Impressum”.
5. Understand your page setup.
In the navigation pane on the left, click Settings at the bottom. The menu on the left will switch to more detailed categories, and the interface on the right side will show (apparently) countless options. I encourage you to browse these settings and familiarize yourself with what each one can change or update on your page. In the meantime though, I’m going to break down some basic settings to know. General> Others Tagging this page – Make sure this is checked as it will allow others to post and share your page. General> Similar Pages Suggestions – Make sure this is checked for Facebook to recommend your page to new followers and fans. Messaging> Show greeting: Checkmark to have your Facebook page automatically send a greeting to your followers when you open Messenger. Templates and Tabs: If you need to rearrange your page menu or information offered to visitors, you can do so here. Notifications: This section allows you to customize when and how you would like to receive page alerts. Set a frequency that fits your social media marketing schedule. Page Roles: Whether or not you are the primary administrator of the page, there may be other people in your organization who need to access your Facebook page. Here, you can invite other colleagues to make changes to your pages. Some common use cases here include: A public relations manager who needs to answer any sensitive questions. A support representative who can help those who ask technical questions. A designer charged with uploading a new photo creative to the page.
What to post on your Facebook business page
Congratulations! Your Facebook business page is up and running (just as promised). Now is the time to get to work … and by work, I mean posting to your page, constantly. As I said in the introduction, your Facebook page should not be a static site. To manage your page properly, it needs to be updated with content on a regular basis. Also, you must have a good amount of content posted before you. invite users to be part of your growing community. Who wants to follow a blank page, anyway? When posting to your page, use a variety of content: images, videos, GIFs, memes, customer shared content, or graphics. What images would your audience like to see? What statistics would you like to read? What links would you like to click on? Ask these questions to spark a Facebook brainstorm. If you publish a particularly impressive or exciting post, you can pin it to the top of your feed. Do this by clicking the little gray arrow in the top right corner of the post and tapping Pin at the top to move it to the top for seven days. You can also use this feature for product announcements, business anniversaries, and other important events related to your brand. When you have enough content on your page, start strategically inviting users to like it. I recommend inviting users in the following cadence: Invite your colleagues to like your page and its content to develop some initial activity. Invite followers in your network. Encourage them to participate. Invite customers. With some activity now on the page, they will be more interested. Promote your page by sharing your content on your other social networks and including a link to your page on your website and your email signatures.
How to Measure Your Facebook Business Page
The work you put into your Facebook page should slow down over time. How? Observing what type of content your audience prefers and likes to interact with. To measure the activity and growth of your business page, click Insights in the menu on the left. From here, you can monitor how people interact with your page and content, thus showing you which content to focus on sharing in the future (and what content you can remove). You should also measure your efforts to make sure you are making valuable Facebook marketing decisions. In Insights, you should see the following: Overview: This tab shows a seven-day snapshot of your metrics, such as page likes, post reach, and overall engagement. Followers – This tab gives you information about your followers and how that number has changed over time. Like: This tab shows growth and overall fan losses. If you are employing paid efforts, you will be able to see the breakdown of paid versus organic growth. Reach: This tab highlights the gross number of people your page reaches every day. If you notice spikes on a specific day, try checking what you posted that day to see if you can replicate that reach. Visits: This tab indicates which part of Facebook your viewers are coming from. You can see the difference in visits on Facebook timelines, your info tab, reviews, and others. Other tabs like Posts, Events, and Stories show you specific activity around those types of page content.
Facebook is no longer “nice to have”; It is a must for any company that develops a solid inbound marketing strategy. Use this guide to create a successful Facebook business page to engage your audience and drive traffic to your website. Want to see how HubSpot uses Facebook? Like our Facebook page here. Editor’s Note: This post was originally published in October 2014 and has been updated for accuracy and completeness.