Clothes, food, habits: leaving things behind is a natural part of life. That is also true for brands. When brands decide they have outgrown their current way of doing things, this could require a rebrand. Leaving a brand behind, or at least a brand, is common. The Mailchimp marketing platform used its brand change to help the company transition to a more “adult” brand that would allow them to serve more small businesses. Many blogs that I read, like “Liv’s healthy life, “(Now known simply as” Liv B “), they quickly rebrand when they realize that the name of their old blog no longer makes sense. While changing a business name can be a smart and necessary step to growing a lasting business, renaming your blog or business doesn’t have to be To combat blogging getting too small too quickly, let’s go over some strategies to use when naming a blog.
How to choose a blog name
1. Identify your niche.
What are you doing? What will your blog be about? Will it be an extension of your business or your own project? Identifying what your blog will be about is key to defining a name that will expand with you. The blog name will represent your unique point of view in your industry or niche. It should match the aesthetics of your blog and define the mood you want to give your readers when they visit your blog home page. It should also be descriptive of the type of content you will post.
For example, I love the blog name “Hot for Food”. The blog is a complement of the creator Lauren Toyota Youtube Channel of the same name. It’s a great example of a name that goes well with your kitchen niche. The name is also broad enough that Toyota can grow its brand. If you wanted to launch a cookware line in the future, “Hot for Food” would still make sense and would have close to a million word games available. How fun would a casserole labeled “Spicy with Salsa” be?
2. Do your research.
See what the leading blogs in your industry are doing. Take note of what you like and what you don’t like, and use their blogs as a springboard for what readers in your industry like to see. Find out how these blogs are scoring, the names of their blogs, and the responses your content receives. For example, if you are starting a blog about technology, see TechCrunch, a massive blog about startups and technology. His name is short, memorable, and he professes his all-in-one content strategy: dissect and disseminate the latest technology news for his readers. It is also a good idea to think about how your blog will stand out from the rest. This is also a good time to find out if any of the blog names you were thinking of are already in use. Start with a simple Google search and then get a little more technical by LLC check in your state. Once you have found a name that is free, make sure the domain is also availableand consider registering your chosen name to protect it. That way you can refine how you want your brand to be perceived and how you want it to grow within your chosen market.
3. Think about your message.
What do you want to communicate? Consider your message now and in the future. As you review your five-year plan, does your message expand as your company does, and will your blog name continue to reflect it? For example, to say that media giant Buzzfeed has grown exponentially over the past decade would be a attenuation. Buzzfeed YouTube channels alone have billions of views and millions of subscribers. As the company grew, it diversified and expanded its YouTube content. Buzzfeed Youtube The channels originally had color names, for example, Buzzfeed Blue, Buzzfeed Ultraviolet, and Buzzfeed Yellow. Recently, those names have been removed. Buzzfeed renamed their content to grow with their business. Yellow changed its name to Boldly, and later, when Boldly surpassed its name, it changed its name to As / Is. According to founder Jonah Peretti, the rebranding of the channel names was to reflect “design and product features that reinforce their unique identities and better serve their many fans.”
4. Use a blog name generator.
When you are brainstorming names with your niche and message in mind, write down your key words and phrases. You can then input them into a blog name generator to help you get started with some ideas. For example, you can use Themeisle blog name generator, Domain wheel, Zyroor Panabee. These can be used as a starting point to help you generate even more ideas and get the creative juices flowing.
5. Consider your target audience.
One of the first things to think about is “Who reads my blog?” Will your target audience change over time or do you want people to grow with your brand? For example, Children’s place The store will always be aimed at parents of young children. While those children will grow up one day, their target audience will always be parents of young children. On the other hand, with a personal brand like By Kaitlyn BristoweWhile she started out targeting young women who watched The Bachelor, as she grows older, her demographic might grow with her and switch to young mothers (if she ever decides to have kids and blog). Those are just two examples, but it’s important to note that your target audience may change with you, which is why you want your name to be timeless.
6. Consider your brand.
Similarly, the name of your blog should be tied to your brand. Whether you’re using the same font, colors, or a pun, you want people to know it’s your blog. Also, the overall brand message should be consistent across your blog, main landing page, social media, etc.
7. Make sure it’s easy to say and spell.
Don’t let wordiness or design get the better of you when choosing a blog name. Ultimately, you want your name to be catchy, easy to remember, and easy to say and spell. You might be thinking, “Why does that matter?” Well, let’s imagine that a user finds your blog on Google. They want to go back to your site, but forget the name because it was too long. Or maybe they try to spell the name but misspelled it because your blog name used a pun or a pun. This can lead to confusion and loss of readers. Keep it simple and easy to remember so users can come back again and again.
Examples of blog names
LADbible, an entertainment company, originally had a blog with the same name. Over time, their messages expanded and required different funnels for them. LADbible now has several blogs alongside the original: SPORTbible and Pretty52.
2. With satisfaction
Similarly, Contently’s blog has a name that is independent of the company: The Content Strategist. This name suggests that the blog is named after your target audience, a smart way to reach the readers you serve.
3. Whole foods
Instead of naming their blog “Whole Foods Blog,” the organic food company chose The whole story. The name connects with your business, but it also has its own option for diverse content, telling stories of where your products come from and the customers you satisfy. Whole Foods also kept the keyword in the title, so SEO would be a breeze.
‘A target sight’ is the full name of the Target blog. Twisting on the logo was Target’s route, reflecting its brand. With a name like that, the opportunities are endless as to what Target can put on its blog as it grows, something the company takes into account with categories like “Lifestyle”, “Team” and “Company.”
5. Ceramic barn
Pottery Barn wants you to know their company, ‘In and out’ with this fun and immersive blog name. The name gives interior decorating enthusiasts a nod, hinting that the content will provide more in-depth information about the people behind the design, as well as the homes Pottery Barn serves.
6. Plan a day off
Plan a Day Out is a local Orange County parenting blog. The reason I love the name of this blog is that it is so catchy, easy to remember, and communicates its mission. Talk about a blog name that does it all.
Backlinko is a great blog name from SEO expert Brian Dean. This is a great example of a blog name that is catchy, unique, but also easy to remember. Also, the niche and messaging are clearly communicated through their name. Anyone in Brian Dean’s target audience will understand the blog’s name, as backlinks are a common SEO strategy.
Another great example of a blog name is Thrillist. The name of this blog is honestly fun and easy to remember. It doesn’t necessarily correlate with the blog post, but that’s okay. Sometimes a fun and catchy blog name will work just as well.
9. Marketing concoction
Marketing Brew might be my favorite example of a blog name because it comes from the Morning Brew newsletter. Whoever is running Morning Brew came up with a blog name that was perfect for growing up. From Morning Brew, you have Marketing Brew, a blog clearly aimed at marketers. Then you have Emerging Tech Brew, a blog aimed at users interested in emerging technology. The opportunities are endless for the Morning Brew team. If you want to start a blog about parenting, it could be called Parenting Brew. The general concept had growth in mind when it was born.
10. Rob has a podcast
I know this is a podcast, but I think the name is a great example of a simple blog name that you won’t forget. This is one of my fan favorites as the Rob Has a Podcast is a reality podcast from a former reality show contestant (is my nerd showing off?). This is a great example of using a simple formula that people will remember. It is not necessary that the name of each blog is this creative phrase. Sometimes it can just be your own name.
Once you’ve finished thinking about your blog name, it’s time to dive in and learn all you can about business blogs. At HubSpot Academy business blogging course, you’ll learn how to design a blogging strategy that drives business growth, create quality blog content, and create an SEO-driven guest blogging strategy. Blogging is an important business strategy, and you want to ensure that your blog’s name and content resonate with your target audience for years to come. Editor’s Note: This post was originally published in April 2014 and has been updated for completeness.