8 easy ways to segment your audience on social media

8 easy ways to segment your audience on social media

Segmentation is not a new concept for marketers. We use segmentation to send personalized emails, create buyer-specific pricing models, and understand the behavior of our most loyal customers. It is also a valuable tool for generating more leads on social

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How to analyze Facebook data to understand your audience

How to analyze Facebook data to understand your audience

With more than 2,700 million monthly active users and 1,820 million daily users, Facebook is the largest social network in the world. What began as a way for college students to connect has become an essential marketing tool for more

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