9 Product Category Marketing Examples to Inspire Yours

9 Product Category Marketing Examples to Inspire Yours

Stores and websites are not a hodgepodge of products with no discernible organization for a reason. People want a sense of direction and a positive customer experience, even when they are “just browsing.” They also want to know that they

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The Marketer’s Guide to Segmentation, Targeting, and Positioning

The Marketer's Guide to Segmentation, Targeting, and Positioning

I once heard a new business owner define their target market as… wait… “everyone.” * shrink * While it’s nice to believe that everyone would be interested in buying your product or service, it’s not wise to define your target

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