What is Attention Marketing and Should You Use It?

What is Attention Marketing and Should You Use It?

Did you know that the cost of catching consumer attention Has it increased dramatically (seven to nine times) in the last two decades? It might not be surprising to hear it, but overall our the collective attention capacity has been

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How to create a communication strategy [+ Free Templates]

How to create a communication strategy [+ Free Templates]

There are certain characteristics that should be at the core of any successful business. For example, every business should have a great product or service, amazing employees to keep the internal engine running, and loyal customers who provide support through

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Everything you need to know about green marketing [Examples & Expert Tips]

Everything you need to know about green marketing [Examples & Expert Tips]

Did you know that 49% of global respondents say they are willing to pay higher than average prices for products with high quality / safety standards, which consumers often associate with sound sustainability practices? Additionally, consumers are willing to open

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Interesting Advertising Experiments HubSpot Tried in 2020 [+ Takeaways for Marketers]

Interesting Advertising Experiments HubSpot Tried in 2020 [+ Takeaways for Marketers]

The other day, I was running around and listening to my trusty Spotify playlist. And lo and behold, between two of my favorite jams, I listen to an audio announcement from HubSpot through my headphones. It’s not uncommon for you

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How To Maximize Your Marketing Efforts With These High Impact Techniques

How To Maximize Your Marketing Efforts With These High Impact Techniques

As a marketer, I’d like to believe that all of my marketing efforts are high-impact. Unfortunately, that is not always the case. Consider the blog post that resulted in 25 visits and 0 leads, or the Facebook campaign that completely

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