How the HubSpot blogging team comes up with ideas for high-performing posts

How the HubSpot blogging team comes up with ideas for high-performing posts

When I used to work at a marketing agency, I would read blogs from industry experts such as HubSpot, Marketing Brew, and Backlinko (to name a few). One of my main questions every day was, “How do these brands do

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What is a blog category and why are they important to your blog?

What is a blog category and why are they important to your blog?

Do you read all the blog posts? If you’re like me, you visit sites for a specific reason, be it the New York Times crossword puzzle or Outside’s latest team roundup. You know what you are looking for when you

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The short and engaging guide to microblogging

The short and engaging guide to microblogging

In January 2019, Contently, a content marketing platform that connects business brands with independent talent, surveyed more than 1,000 people in the US about their marketing and media preferences. What they discovered about the length of people’s preferred content broke

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50 Lucrative Blog Niches & Finding One That Works for You

50 Lucrative Blog Niches & Finding One That Works for You

There’s an obscure album by an equally obscure guitarist named Duck Baker called There’s Something for Everyone in America. I don’t know a ton about it — apart from the fact that it came out in 1975 and that its cover

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The Ultimate Guide to Amazon Advertising

The Ultimate Guide to Amazon Advertising

I’m willing to bet, whenever you have marketing strategy discussions with your team, you typically discuss the same three or four social platforms — Facebook? Check. Instagram? Check. Pinterest? Check. But — what about Amazon? In 2018, Amazon launched “Amazon

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35 Office Costume Ideas for Marketing Nerds & Tech Geeks

35 Office Costume Ideas for Marketing Nerds & Tech Geeks

Halloween is a fun holiday, and it doesn’t get the attention it deserves. It doesn’t have recognizable songs or vacation days associated with it, and it falls on a busy time of year for most people in the workforce. But

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60 Best Free Online Courses For Whatever You Want to Learn

60 Best Free Online Courses For Whatever You Want to Learn

Benjamin Franklin once said, “An investment in knowledge always pays the best interest.” That’s never been truer than it is today. With new technology emerging at breakneck speeds, there’s a palpable pressure to continuously upskill. Whether you want that job

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