There are many things that I like about well-designed infographics: beautiful typography, concise messages, smart designs, eye-catching graphics. Not to mention that people follow directions 323% better with text and illustrations than without illustrations. As a fourth type of content marketinginfographics pop up everywhere, from social media posts to white papers. But don’t be fooled. They require as much strategic thinking as a blog post or video.
However, as this list of the best infographic examples shows, the effort is worth it. Adding them to your marketing strategy can increase web traffic by 12% and help you stay competitive in the B2B sector, where 65% of marketers use infographics. Fortunately, there are numerous resources for creating beautiful infographics of your own. To help inspire your next visual creation, here are a handful of awesome branded infographics to jumpstart your creativity.
9 of the best infographic examples of 2020
one. How to maintain the sales teams for SMEs in 2020, by Zendesk
We all know that 2020 brought massive changes to the way we work, shop, and enjoy free time. But this Zendesk infographic focuses on a specific group (SMB sales teams) to show how they are keeping up. Through research-backed data, clear images, and a concise copy, the main point becomes clear: know your customers’ expectations to meet them where they are. This infographic does a good job of following a theme from start to finish. Readers may respond “What’s the point?” within the first few sentences – a best practice, depending on CoSchedule. This helps focus your infographic, so you don’t pack too much information or too many topics in one piece. That’s why Zendesk turned from research and statistics to how SMB sales teams are embracing new technologies to keep up. They even include the benefits of CRM technology, like a 52% increase in sales reps productivity. Of course, the benefits align with the customer service software Zendesk offers, making the infographic a good sales tool for your own team.
2. Response to COVID-19, by the US Food and Drug Administration.
It wouldn’t be a summary of 2020 without mentioning the global pandemic that kept many of us at home for months. The bright spot? There are countless infographics educating people on proper hand washing and social distancing. The US Food and Drug Administration (FDA) also relied on this visual medium to share how its regulatory department addressed COVID-19. This infographic example appeared on the list for several reasons. First, show how infographics can be used to highlight impact, rather than sharing step-by-step instructions or research-oriented content. The impact of each action is organized in separate columns and given a distinctive color to help your eyes track from top to bottom. While this flow breaks the typical left-to-right reading pattern, it is neither distracting nor difficult to follow. The healthcare worker graphics at the top of the page reference those on the first line, the colors align with the brand, the important numbers are easy to read, and the page is not cluttered with text. So the next time you need to explain the fruits of your labor to your boss, help him earn it with an impact-based infographic.
3. Content Marketing in Times of Uncertainty, by LinkedIn
In times of uncertainty, more than eight in 10 people want brands to act as a news source, foster a sense of community, and provide educational resources. Phew. As a content marketer, those are the top expectations you need to meet. LinkedIn realized that the changing global landscape would alter customer expectations and, as a result, content marketing strategies. So the team put together this handy infographic to help marketers focus on what’s most important. This infographic example features a number of design elements from the current LinkedIn brand. Graphics adhere to your primary and complementary color scheme, include diverse characters, and relate to work-from-home times. They also use color block banners to add visual interest and break up snippets of text. But my favorite part? The ruler chart on how to measure ROI and show why your efforts are worth it.
Four. Plastic pianeta, by Manuel Bortoletti for GEDI Gruppo
“Che bello” is the first thought that comes to mind for this design. Stunning data visualizations, oceanic color scheme, and easy-to-understand design let the visuals speak. Visme explains how an infographic follows this essential best practices if it makes sense with all text removed. It may seem impossible, but designer Manuel Bortoletti it does this with informative maps accompanied by clear keys and a bar graph that uses tankers to inform readers about how oil circulates around the world. Even with my incredibly limited Italian, I understand that the main purpose of the article is to inform readers about the impact of the Great Pacific Garbage Patch. And since this infographic was designed for the Italian media outlet GEDI Gruppo, it remains on the brand with a more formal editorial tone.
5. How to properly use a mask, by John Hopkins Medicine
Education is the crux of an infographic. And when you have a few seconds to capture the diminishing attention span of people, the information is better to be easy to learn. This is why one of the best infographic examples comes from John Hopkins Medicine. They designed an infographic to share tips on a crucial COVID-19 procedure: wearing a mask. Is it important to cover your nose? You gamble. What about wearing a bandana as a mask? No way. Hopkins uses a combination of simple graphics and text to make the dos and don’ts very clear. As a reputable medical institution, they have the experience and authority to educate people on this topic, making it appropriate for their brand and useful for everyone’s health. A true win-win.
6. How to be productive while working from home, by bannersnack
Working from home is not the sleepover that many people (used) to imagine. When offices closed and thousands of people converted dining tables into home office spaces, bannersnack created this infographic to help their employees transition to a different way of working. As a freelancer who has worked remotely for the past five years, I found it packed with technology and practical advice. Beyond the basic elements like brand colors, bannersnack includes information that people can put to use immediately. While it’s easy to stay planted on your couch all day, they recommend finding multiple workspaces for different tasks. An inspiring place for creative thinking and another for deep work and tight deadlines. Tips like this may seem small once you’ve been working remotely for a while, but for newcomers, it’s one less thing to learn as you adjust to a different routine.
7. 45 baggy tricks that will impress your boss, by net credit
A tool as powerful as Slack has many features that most people will never use, however this infographic makes it easy to look like the company’s cool “Slack-er.” Even if you’ve only mastered the / giphy shortcut so far. Net Credit begins with a handful of statistics to inform readers and give an idea of the scope of Slack. Who would have imagined that people spend 50 million hours on the platform in a week? I am intrigued and want to keep reading. As you scroll down the graph, you will see a combination of “Read Featured Channel” direct headlines followed by text instructions and visual prompts. As a visual learner, I appreciate how these signals reflect the actual interface. Each section is organized to help you find what you are looking for, be it “#channel” or “message” suggestions. Finance may be the bread and butter of Net Credit, but this infographic shows how adaptable and helpful their team is – exactly what you want in a finance partner.
8. Sustainable Development Goals Report, by the United Nations
Infographics are a great way to add visual flair to otherwise dry content like annual reports and white papers. What stands out in this infographic example is how it can be used as a visual element or divided into 17 sections, one for each Sustainable Development Goal. This allows the content team to choose what type of content is best suited to the target audience. If the UN is talking to organizations that empower women and girls, they can share the “Gender Equality” chart. But a nonprofit that promotes all of the UN’s goals will likely be interested in the full design. Although a lot of information is packed into each graphic, it is never overwhelming. Each objective is clearly separated from the other with bold headings and distinct colors, which are also used to differentiate objectives in all UN marketing efforts.
9. The strange beginnings of technology and lucrative pivots, by Visual Capitalist
The beauty of infographics? They can be used by dozens of industries for hundreds of different purposes. But the best ones are usually unexpected. Take this graphic designed by Visual Capitalist. Reveal the wild origin stories of some of today’s biggest tech companies. Personally, I had no idea that YouTube started out as a video dating site with the slogan “Tune in. Get connected.” As a growing online publication that focuses on data and technology news, Visual Capitalist’s audience is probably interested in stories about the pivots of the company that led to success. That information, along with a simple timeline structure, fun charts, and hard-hitting metrics, make it hard to look away from this infographic. Plus, we all need reminders that it’s not where you start, but where you’re going. Now that your creativity has been sparked, it’s the perfect time to start creating your own infographics. If you’re ready to move on to the design phase, learn how to make infographics in Powerpoint, check out these templates, or find out how to create an interactive infographic. If you’re in the planning phase, start by getting your boss’s buy-in with these compelling infographic stats, and do some research that will make your infographic both informative and beautiful.