Did you know that global virtual and augmented reality revenue is expected to grow from more $ 13 billion this year to more than $ 67 billion by 2024? In fact, virtual reality startups are valued at more than $ 36 billion on paper. For marketers, the growing popularity of virtual reality and the ability to deeply engage people in immersive experiences and transport them to places they could only imagine they would go makes it one of the most exciting emerging technologies in the industry. . But branded VR experiences are still in their infancy. Most marketing teams don’t know how to use technology to its full potential. To help you learn how to leverage virtual reality effectively, we decided to list the top virtual reality startups and show how they have been able to use technology to raise hundreds of millions of dollars in venture capital and build successful businesses. If you want to stay ahead of the VR curve in 2021 and beyond, check out these startups.
8 virtual reality startups to watch out for in 2021
1. Magic jump
Magic Leap, a company valued at more than $ 6 billion, is an augmented reality platform focused on bringing virtual reality solutions to businesses. With its portable space solutions, you can easily incorporate VR / AR into your day-to-day. For example, you can use the headset to meet with co-workers and colleagues remotely, collaborate, share content, and even view complex 3D models. Innovative companies can use VR / AR to facilitate remote collaboration.
Niantic, the company that launched Pokemon Go in 2016, has become a leading leader in augmented reality in that short 5-year span of time. The business is even valued at more than $ 4 billion. This company focuses on creating VR / AR games that get people moving. In fact, Niantic’s mission is to use emerging technology to enrich our experiences as human beings in the physical world. This is a great company to watch out for to see how they market the emerging virtual reality / augmented reality technology. Also, you may even be able to use the games in your business as part of a team building exercise.
3. Light tricks
Lightricks, a company founded in 2013 and valued at $ 1 billion, is an excellent leader in the virtual reality and augmented reality industry. This company develops apps for social media marketers, creative content creators, or even small businesses. With these apps, you can use AR technology to edit social media posts, create animated graphics videos, and more.
Four. Surgical Theater
The third leading cause of death is not a ravenous disease or automobile accidents, it is medical errors. These errors are generally due to the extreme difficulty of treating each patient with absolute precision, especially during surgery. It is even more difficult to mitigate this prevalent problem because the only way surgeons can prepare for an operation is often by planning and practicing surgery on a generic two-dimensional model of the human body. Fortunately, with Surgical Theater, a virtual reality system that can combine MRIs, CT scans, and angiograms of a patient to reconstruct a 3D model of their brain’s unique anatomy, neurosurgeons can explore each of the arteries, bones, and tissues. of your patients and accurately plan the surgery. and even practice the next brain surgery on the 3D model. Neurosurgeons also use the operating room to guide patients through the anatomy of their brain and the entire process of their surgery, making patients feel more informed about the details of their procedure. Neurosurgeons can train in the operating room similar to how combat pilots train with flight simulators, and some of the nation’s leading academic hospitals, such as UCLA, NYU, University Hospitals Case Medical Center, Mayo Clinic, Mount Sinai and Stanford University , have implemented technology to advance their neurosurgery efforts.
Selling a property that has yet to be built is one of the biggest challenges facing real estate professionals today. Blueprints don’t do the potential property justice – it’s nearly impossible for people to feel its scale, size, height, and depth. The human imagination can only visualize up to a point. On top of that, most people are too busy during the week to tour the property, which is why many real estate professionals rely heavily on weekends to showcase their real estate. Getting people to walk through properties that are far away is another challenge for real estate professionals as well. But with VirtualSpaces, a mobile virtual reality technology that can create immersive, three-dimensional views of properties with just one floor plan, real estate professionals can overcome these common challenges. With VirtualSpaces, real estate professionals can send digital properties to their potential clients at any time, transport them to the property from the comfort of their own sofa, and guide them through their entire concept. And this allows them to provide unprecedented convenience, enthuse potential customers with the potential of the property, and accelerate their sales cycle.
Practicing a speech without an audience can be helpful, but experience doesn’t really emulate the pressure of an evaluating crowd. You can do a drill ten times in a row on your own, but when you actually get on stage and see an ocean of people staring at you, your nerves can sap your public speaking skills. Fortunately, VirtualSpeech can help you hone your public speaking skills – the app places you on a virtual stage with a virtual crowd, where you can practice your speech or presentation in front of an audience that mimics the gestures and sounds of real people. Its movements and noises are fully customizable, so you can increase distractions and virtual judgment as much as possible. At the end of your virtual speeches, the app will analyze and score your verbal and non-verbal communication. You can also add your own slides to your virtual presentation, practice for job interviews, learn to network, and sell in a wide range of sales situations. Virtual Speech offers soft skills training courses and packages for individuals, teams, and businesses.
Mind control of everyday objects may seem like science fiction nowadays, but with virtual reality, it’s already a proven concept. Using Neurable’s wireless brain-computer interface platform, people can interact with virtual and augmented reality applications with just their brain activity, avoiding lag-prone technologies like eye tracking and voice commands. Neurable takes advantage of machine learning and a non-invasive method of monitoring brain activity called electroencephalography, or EEG, to accurately and instantly detect what your brain wants to do. And since using your brain is faster and easier than using controllers, brain-computer interface platforms like Neurable could be the future of virtual reality.
8. Vivid vision
Most healthcare VR startups offer solutions for doctors and surgeons, but Vivid Vision focuses on the people who really need help: patients. By designing virtual reality games that treat lazy eye, Vivid Vision provides a non-invasive cure for a common eye problem that people can suffer from throughout their lives. Vivid Vision also partners with more than 180 ophthalmic clinics around the world to provide its most advanced and personalized treatment for lazy eye. But if you only want to do your vision therapy at home, you can get a prescription from your doctor to buy your less complex treatment program. VR / AR has been around for a long time and the industry is only growing. As new startups continue to innovate, we will begin to see VR / AR in various areas of our lives, including work, healthcare, and entertainment.