When you create and add a compelling call-to-action (CTA) to any content, such as a website, blog post, or social media profile, you have the potential to convert more visitors into qualified leads and customers. This is because a well-designed CTA helps increase conversions, and therefore leads, customers, and revenue.
Call to action tools
There are call-to-action tools, or CTA tools, to simplify the process of creating and adding CTAs to your website, blog, or social media posts. You may already have access to a CTA builder / generator in your current business tools, such as your Marketing software. If that’s not the case, consider using any of the following CTA tools to efficiently create and add CTAs where you need them most.
<h2>The best call-to-action tools</h2> HubSpot Calls-to-Action Wishpond Sniply ClickMinded Canva Imagefu ButtonOptimizer Here are seven tools for generating calls-to-action so you can start increasing conversions.
HubSpot’s calls-to-action tool allows you to create, customize, test, and optimize calls-to-action that drive qualified leads to your landing pages in seconds. The easy to use CTA builder does not require a designer and helps you create CTA buttons or CTA pop-ups. You can also upload a custom button design or your own image-based CTAs. By customizing CTAs, HubSpot provides useful information about the people in your contact database (for example, industry, lifecycle stage) to help you tailor the CTA to them. Or, if you’re targeting anonymous visitors, use other helpful details like their location or language. Once your CTAs are complete, add them to web pages, landing pages, blog posts, or emails. Then A / B test, analyze, and optimize your CTAs and their performance – you can easily manage all your CTA data from a single dashboard in HubSpot that shows views, clicks, and conversions.
With Wishpond, create and optimize CTAs for web and landing pages with a drag-and-drop builder and 20+ templates. A / B and / or multivariate test versions of your CTAs to determine which one does the best job of converting visitors. Advanced tracking provides information on which CTAs are most effective among your visitors. Meanwhile, marketing automation helps with customer segmentation (once visitors have converted, thanks to your CTA, of course) and sending emails. Wishpond also integrates with over 40 different tools to simplify tasks (such as data analysis, deal closing, and team-wide collaboration).
With Sniply, add CTAs to the links you share (for example, website, blog post, social media post); In other words, overlay a custom CTA on any content. Just enter any URL you want to include a CTA in (it can be one of your own URLs or one from a third-party site). Then Sniply will generate a slightly different URL that can be shared for you. Once your audience clicks on the new URL, your CTA will be visible on the page. Customize the appearance of a CTA (color, text, size), type (banner, pop-up), and location on the page. Then monitor your results and track CTA engagement from Sniply to better understand how your audience engages with your CTAs.
Da Button Factory by ClickMinded is a free CTA generator tool that you can add to your website, social media post, email, or blog post. Decide what you want your CTA to say and look like by selecting button text, font, style, color, background, and size; then the tool will generate your CTA. Once you are ready to implement your new CTA, choose to download the image file or implement the button as HTML + CSS.
Canva is easy-to-use graphic design software with drag-and-drop functions and a variety of pre-designed templates that you can customize; If you’re looking to design something from scratch, you can easily do it in Canva by simply selecting your own dimensions. Canva currently doesn’t have a specific template for CTAs, however it’s easy to create your own. After selecting your CTA dimensions, design and bookmark the button any way you like. The Canva dashboard is easy to navigate, even for those with no design background. Once your CTA design is complete, download the final product and upload it to your content management system (CMS) so you can embed the call to action into a web page or landing page.
ImageFu is a button and badge generator – the tool can create CTAs in seconds. Just type the text you want to appear on your CTA button (this can span multiple lines) and customize it to your liking. Select its border, background, shadow, corners (type and radius), and size. Then download the CTA and save it to your device so you can add it to your CMS and embed it on a web page.
ButtonOptimizer is a free CTA generator that helps you customize CTA buttons for your website or landing page. Select the base color of your CTA, as well as the text, size, border, icon, and shadow. Once you’re happy with how your CTA looks, the tool will ask you to decide whether you want to download it as a PNG file or CSS code so you can embed it on your site later.