50 Visual Content Marketing Statistics You Should Know In 2021

50 Visual Content Marketing Statistics You Should Know In 2021



At the end of each year, we like to read some of the top reports on inbound marketing, content marketing, social media, and online behavior. It’s amazing how quickly things can change in just a year or two, and this year you have a variety of surprising statistics to ponder. This year, we have seen the continued importance of visual content emphasized by the changes that have occurred on almost every major social network, including Facebook, Instagram, and Twitter. At the same time, videos continued to grow as powerful tools for brands seeking communicate more easily with your readers, and virtual reality (VR) is finding its place as a marketing tool in numerous businesses.

To help you keep up with these trends, let’s take a look at some visuals. marketing statistics that demonstrate the impact visual content has on reach, engagement, and sales. You can jump to the following categories to see statistics related to that category:

50 Visual Content Marketing Statistics You Should Know

General visual content statistics

70% of companies invest in content marketing, which could include visual marketing strategies. (HubSpot) The main form of media used in content marketing is video. (HubSpot) A quarter of marketers are investing in content marketing related to product promotions, while just over 20% are investing in brand storytelling specifically. (HubSpot) Source: HubSpot

Marketers spend most of their time creating content for Facebook and their own company website, respectively. (HubSpot) Design and visual content is the biggest challenge for 23.7% of content marketers. (Adam Enfroy) 49% of marketers rate visual marketing as very important to their marketing strategy, and 22% consider it important and 19% say their strategy is nothing without visual content. (Venngage) 49% of marketers mostly use visual content on blogs and websites, followed by social channels like Facebook and Instagram. (Venngage) When people hear information, they are likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later. (Rules of the brain) 40% of marketers predict that between 51% and 80% of businesses will rely heavily on visual content in 2021. (Venngage)

Video Marketing Statistics

Mobile video consumption has increased 17-fold since 2012. (Cisco) Cisco projects that global video internet traffic will account for 82% of all consumer internet traffic by 2022. (Cisco) 70% of YouTube viewers watch videos looking for “help with a problem” that they have in their hobby, studies or work. (Think with Google) Globally, YouTube is the top source of video content for consumers, at 83% (Facebook is second, at 67%). (HubSpot) Video streaming has increased significantly in recent years. Live streaming platform Twitch saw 14.3% year-on-year growth in 2020 and boasted up to 1,645 billion hours of playback per month. (eMarketer, The edge) In a 2018 HubSpot survey, 54% of consumers wanted to see more video content from a brand or business they support. (HubSpot) Source: HubSpot Research

Emerging visual marketing trends

In 2019, 42.9 million people in the US used a virtual reality product and 68.7 million people used an AR once a month. (eMarketerSpending on virtual reality for businesses is expected to reach $ 9.2 billion in 2021, surpassing its use for leisure. (FinanceOnline) A quarter of VR users believe it has great potential for brands and marketers. (GlobalWebIndex) 64% of consumers say that virtual reality has the greatest potential in games, while 52% recognize its potential in film and television. (GlobalWebIndex) 57% of marketers used live video in 2019. (Social Media Browser) Facebook lives generate 10 times more engagement than traditional videos. (BloggingX) 90% of all video views on Twitter are on mobile devices. (HubSpot) 73% of videos are two minutes or less. (Vidyard) 85% of adults consume content on multiple devices at the same time. (Think with Google) According to the Lowes Home Improvement Store, instructional videos shown in virtual reality (VR) had 36% more recall by viewers compared to people who only viewed the YouTube video. (HubSpot)

Infographic Statistics for Visual Content Marketers

Infographics are the fourth most widely used type of content marketing. (HubSpot) Infographics have seen the largest increase in usage among B2B marketers in the last four years, now at 67%. (Content Marketing Institute) People who follow instructions with text and illustrations do 323% better than people who follow instructions without illustrations. Check out content marketer Ryan Robinson’s guide to how to start a blog as an example, where he teaches readers the process of building a blog through a combination of text, illustrations and infographics. (Jumper) Source: NeoMam

Social Media Statistics for Visual Content Marketers

In an overall survey of more than 250 consumers, 70% said they viewed Facebook Stories more often than Instagram or Snapchat Stories. (HubSpot) Over 500 million Instagram accounts use Stories every day, and 4 million businesses use Stories ads every month. 58% of the people surveyed say they have become more interested in a brand / product after seeing it in Stories. (Instagram business) In January 2021, the largest demographic of Instagram users in the US was between 25 and 35 years old, representing 33.1% of the Instagram user base in the US (Statista) In 2019, Instagram accounted for approximately 31.8% of Facebook’s ad revenue, up from 13.2% in 2016. (Statista) Of the Instagram story formats that people prefer the most, 35% say they engage with short storytelling-style stories more often, followed by interactive stories focused on quizzes and surveys. (HubSpot) Data source: Lucid software

According to Verizon Media, 69% of consumers watch online video without sound. (Forbes) In a survey of more than 300 consumers, 56% said they “sometimes” watch social media stories with the sound on, while 29% said they “always” do. (HubSpot) 72% of teens use Instagram and almost the same number (69%) use Snapchat. Both have increased by more than 20% since 2015. (Pew Research) Tweets with video get 10 times more engagement than those without video. (Twitter Business) In an analysis of more than 1 million articles, BuzzSumo found that articles with an image once every 75-100 words received twice as many shares on social media as articles with fewer images. (Buzzsumo) Facebook posts with images get 2.3 times more engagement than those without images. (Buzzsumo) Source: Buzzsumo

There are more than 500 million active Instagram users every day. (Statista) 15% of all content on Facebook is video, a growing percentage. (Socialinsider) The optimal duration of the video for a better participation in Facebook is between 2 and 5 minutes. (Socialinsider) Snapchat had 249 million daily active Snapchat users as of 2020. (Statista) Advertisers can reach more than 169 million people on Pinterest. (Hootsuite) Source: Hootsuite

Revenue from Pinterest shopping ads grew 100% in 2019. (Pinterest) Pins that show a product or service in action are 67% more likely to generate sales. (Pinterest Business) YouTube reaches more than 18 years during prime time than any other cable television network. (Think with Google) Half of YouTube subscribers between the ages of 18 and 34 would stop what they were doing to watch a new video from their favorite channel. (Think with Google) Editor’s Note: This post was originally published in April 2020 and has been updated for completeness.



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