When we think of visual marketing content, it is easy to use popular media such as television, web videos, and social media. It is also for good reason. These channels do a great job of grabbing your audience’s attention and familiarizing them with your brand-related imagery. But there is one type of visual marketing content that marketing teams sometimes overlook. It’s not as flashy as high-end influencer videos or Super Bowl commercials, but it’s one of the most effective and trusted forms of marketing content. Infographics are a great marketing tool for educating customers and sharing information. They describe a product, service, dataset, or action visually to make it easier for you to understand as a reader. Infographics have been used for marketing purposes since the 19th century and they continue to be an effective tool for marketers to this day. Read on for some additional statistics to know about infographics this year.
Infographic statistics to know in 2020
32% of marketers believe that visuals are the most important content type their companies create. (Social Media Browser) In 2019, 74% of marketing content contained a visual element. (Venngage) 65% of brands use infographics for marketing purposes. (photocopy) 56% of marketers use visuals in all their marketing content. (Social media today) Infographics can increase website traffic by up to 12%. (A point) Infographics are the fourth most used type of content marketing. (HubSpot) In 2018, 69% of marketers said visual content was “very important” or “absolutely necessary.” (Venngage)
90% of the information transmitted to the brain is visual. (Infographic world) On average, people will remember 65% of the information they see visually. While they will only remember 10% of the information they hear aloud. (Cognition) Infographics are 30 times more likely to be read in their entirety than blog posts or news articles. (World of digital information) 65% of buyers are visual learners, which means that they absorb most of the information when they view an image, graphic or video. (Pearson) Web articles that contain images receive 94% more visits than articles that do not contain them. (Jeff bullas) When the instructions are accompanied by images, readers are 323% more likely to complete the described action. (Jumper) Web content that includes images gets 650% more engagement than content that only includes text. (Webdam) 84% of people who have used an infographic consider it useful. (Infographic world)
Infographics and other colorful images can increase sales by up to 80%. (photocopy) Consumers tend to focus on “images that contain information”, such as infographics, rather than the text on the page. (Group NN) Buyers understand infographics better than written instructions. (Jumper) The brain processes visual information 60 times faster than written information. (Content Factory 1) Presentations with visual aids are 43% more persuasive. (MIS research center) In 2018, 42% of marketing teams spent less than 10% of their budget creating visual content. (Sproutworth)
Infographics are liked and shared more than any other type of content on social media. (Group NN) Facebook posts that include an image receive twice as much engagement as posts that don’t include an image. (BuzzSumo) 74% of marketers include visuals when posting on social media. (Social Media Browser)
Tweets that include visuals are 150% more likely to be retweeted. (Buffer)
Using infographics with your marketing strategies
Infographics are used in a variety of marketing campaigns. You can use them to educate buyers about new products or services, or you can use them to enhance your marketing content by adding an eye-catching visual element. You can also use them to explain how to use a product or service effectively. Adding visuals to your onboarding process can make it much easier for new customers to learn how to use your product or service, which can make a significant difference in customer satisfaction and retention. After all, your customers may be happy when they buy your product, but they won’t be delighted for long if they don’t know how to use it. If you are looking to create your own infographics, learn how to create infographics with free PowerPoint templates.