A landing page is a separate website page dedicated to a specific marketing campaign that aims to convert site visitors into leads. Landing pages often offer visitors something they might be interested in, such as an e-book or a free trial, in exchange for contact information. Obtaining this information gives companies the tools they need to further nurture potential customers and drive them into the buying funnel. Since landing pages are tailored to the interests of customers, using them in your marketing strategy can help you convert a significant number of qualified prospects, as you can assume they end up on a landing page because their content interests them. If you haven’t considered their use yet or if you want to update your current landing page strategy, this piece will go over 11 statistics that justify using landing pages as a means of increasing your conversion rates and generating more leads.
11 statistics that justify landing pages
- The average landing page conversion rate in all industries it is 9.7%. Since 10% is a benchmark for good conversion rateTaking the time to create a landing page that carefully considers the interests of your target audience will benefit your business. Whether you’re selling SaaS or clothing, a higher landing page conversion rate means a longer list of leads to convert to paying customers. 2. Landing pages are the least popular type of registration form, but have the highest conversion rate (2. 3%) and 62.6% of top landing pages he already uses them. Using landing pages to get customer contact information for lead nurturing is likely to lead to higher conversions. If you decide to use forms, the greater number of conversion fields is 3, with an average conversion rate of 10%. The most popular combinations use email address and name (7%) and email address and date of birth (5.7%). 3. Companies that use optimization software for their landing pages get an average conversion increase of 30%. While optimization is always an essential factor in generating traffic, using optimization tools to refine your landing page strategy is valuable in increasing conversions. 4. Addressing buyers’ fears on landing pages can increase conversion rates by 80%.
Marcus Sheridan, a keynote speaker at Inbound 2019, conducted an experiment in which he found that addressing customer fears, such as spam or using personal dates, on his landing pages increased his form conversion rate. If you’ve found that your landing pages aren’t converting the way you’d like, consider using Sheridan’s strategy to be upfront with consumers about what’s to come when filling out the forms on your landing pages. 5. Custom calls to action convert 202% better than default versions. Consumers prefer personalization because it ensures that they are not overloaded with irrelevant information that does not pertain to their interests. Given this, using targeted and personalized CTAs on your landing pages will likely increase your conversion rates. 6. 48% of top landing pages ranked in Google Maps and organic search query results Ensuring that your landing pages are SEO optimized for both regular search and Google Maps results increases the likelihood that they will appear in both types of search queries, increasing the exposure and the ability to generate more leads. If you also link landing page CTAs in email ads, you’re ensuring exposure and visibility from three different channels. 7. Sixty-five% of the top landing pages have your business name on the title tag. Since customers value transparency, using a recognizable brand and logo shows them that you are not running a scam or being deceptive. You claim ownership of the calls to action and the personal information you request. So including your business name on your landing page is a simple step you can take that can help you increase conversions. 8. 30% of the top landing pages use video content. If you already use video as part of your marketing, incorporating it into your landing page strategy can help you increase conversion rates. In fact, relevant embedded video content can increase conversions by 86%And 80% of video marketers say that video has directly increased sales. 9. 36% of the top landing pages have testimonials, 11% have reviews. You probably already ask for reviews and testimonials from current customers. Repurposing them for use on your landing pages can increase customer trust and increase conversion rates, especially considering that 60% of consumers think that user-generated content (UGC), such as reviews, is the more authentic form of content a brand can use. 10. 55% of top landing page submissions on the HubSpot blog come from E-book deals. If you have a blog or website that you want to distribute long-form instructional content, please offer e-books on your landing pages can help increase your business conversion rates. 11. 49% of marketers report that increase customer acquisition is your main goal in 2020, and Maximum priority for marketers it was generating leads. If you fall into any of these categories, landing pages can be a valuable element of your marketing strategy to generate leads and increase customer acquisition.
Landing pages are a valuable piece of your marketing strategy.
Considering the statistics above, we can see that marketers who create landing pages that build trust with page visitors, provide valuable information, and use different types of content see higher conversion rates. Whether you’re already using them and not getting the results you want or you’re new to landing pages in general, using them will likely help you attract new customers and generate income.