We demand a lot from logos. They should be simple, but still convey the spirit of the brand in a way that resonates with consumers. They should be timeless and distinct, but modern and consistent with contemporary graphic design trends. It is a lot to ask of a single symbol. As any designer will surely tell you, designing a logo that meets these varied expectations is no easy task.
To help you prepare for the new year, Logaster created the following infographic detailing its predictions for the most influential logo design trends of 2021. Look out for these design approaches in the year ahead.